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European Journal of Marketing 封面图

European Journal of Marketing

IF5.1
论文数2452
被引数10283
期刊论文 2452
发表时间
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The impact of language formality on review helpfulness across online platforms语言形式性对跨在线平台评论有用性的影响
deleteEuropean Journal of Marketing
IF5.1
delete2026-10-15
delete0
PREAI
deletePeter J. Danaher; Laszlo Sajtos; Shohil Kishore
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An integrative theoretical framework of strategic marketing solutions for resolving social dilemmas解决社会两难的战略营销解决方案的整合理论框架
deleteEuropean Journal of Marketing
IF5.1
delete2026-10-10
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PREAI
deleteSiavash Rashidi-Sabet; Sreedhar Madhavaram
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Customers’ disposition towards loyalty program engagement顾客对忠诚度计划参与的态度
deleteEuropean Journal of Marketing
IF5.1
delete2026-08-26
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PREAI
deleteStephen Skinner; Saalem Sadeque; Gaganpreet Singh; Sanjit K. Roy; Mohammed Quaddus
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Moral agency and status validation: the influence of service robots in preferential treatment dynamics道德能动性与地位验证：服务机器人在偏好性待遇动态中的影响
deleteEuropean Journal of Marketing
IF5.1
delete2026-08-20
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PREAI
deleteVivian Pontes; David Goyeneche; Nicolas Pontes; Peter Popkowski Leszczyc
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Artificially sincere? How chatbot language style shapes consumer perceptions across brand contexts人为地真诚？聊天机器人语言风格如何在品牌上下文中塑造消费者感知
deleteEuropean Journal of Marketing
IF5.1
delete2026-07-15
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PREAI
deleteSean Sands; Carla Ferraro; Vlad Demsar; Civilai Leckie; Colin Campbell
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How the compatibility between negative mood and single (vs multiple) representative victim(s) increases charitable giving消极情绪与单一（vs 多个）代表性受害者之间的兼容性如何增加慈善捐赠
deleteEuropean Journal of Marketing
IF5.1
delete2026-06-30
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PREAI
deleteJungsil Choi; Hyun Young Park; Bingqing Miranda Yin; Surendra N. Singh
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Shaping connections: co-designing digital inclusion for older adults塑造连接：为老年人共同设计数字包容性
deleteEuropean Journal of Marketing
IF5.1
delete2026-06-29
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PREAI
deleteDiane M. Martin; Bernardo Amado Figueiredo; Jacob Sheahan; Torgeir Aleti; Mike Reid; Larissa Hjorth; Thi Thao Nguyen Luu; Mark Buschgens; Glen Wall; Anne Grigg
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Sustainable living: the push and pull of everyday practices可持续生活：日常实践的推动与拉动
deleteEuropean Journal of Marketing
IF5.1
delete2026-06-22
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PREAI
deleteCrystal Sheau-Fen Yap; Cordelia Rose Stewart; Meenal Rai; LayPeng Tan
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Consumers’ responses to sustainability initiatives: the impacts of response efficacy and fatalism消费者对可持续性倡议的反应：反应效力和宿命论的影响
deleteEuropean Journal of Marketing
IF5.1
delete2026-06-18
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PREAI
deleteReyhane Hooshmand; Billy Sung; Yingying Tiong; Min Teah; Robyn Ouschan; Julie Napoli
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The interplay between strategic design and market orientations in achieving new product advantage战略设计与市场导向在实现新产品优势中的相互作用
deleteEuropean Journal of Marketing
IF5.1
delete2026-06-18
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PREAI
deleteClaudio Dell’Era; Subin Im; Charles H. Noble; Daisuke Ishida; Naoto Onzo
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Brand repurchasing in channel switching: insights from omnichannel grocery retailing渠道转换中的品牌回购：来自全渠道杂货零售业的见解
deleteEuropean Journal of Marketing
IF5.1
delete2026-05-21
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PREAI
deleteSatoshi Nakano
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Explainable artificial intelligence (XAI) and consumer products: an empirical assessment of the effects of explanations versus benefits in product information可解释人工智能（XAI）与消费品：产品信息中解释与益处效果的经验评估
deleteEuropean Journal of Marketing
IF5.1
delete2026-04-27
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PREAI
deleteMagnus Söderlund; Alona Natorina
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From proposed to realized narrative: tracing the application of service-dominant logic’s foundational premises as theory travelling从提议到实现的叙事：追踪服务主导逻辑基础前提作为理论传播的应用
deleteEuropean Journal of Marketing
IF5.1
delete2026-04-21
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PREAI
deleteHannu Makkonen; Matti Mäntymäki; Jaakko Aspara; Valtteri Kaartemo
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Inspirational advertising: emotional value and marketing benefits激励性广告：情感价值与营销效益
deleteEuropean Journal of Marketing
IF5.1
delete2026-03-25
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PREAI
deleteKiju Jung; Vincent Mitchell
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That’s too close! The role of product-body proximity in naturalness marketing那太近了！产品-身体接近性在自然性营销中的作用
deleteEuropean Journal of Marketing
IF5.1
delete2026-03-17
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deleteOAAI
deleteHelena Schirmacher; Yasemin Boztug
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Relief through digital modalities: evaluating text-based chatbots and voicebots in service failures通过数字媒介的补救：评估服务失败中的基于文本的聊天机器人和语音机器人
deleteEuropean Journal of Marketing
IF5.1
delete2026-03-12
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deleteMai Nguyen; Luis Arango; Yunen Zhang; Nicole Hartley; Felix Septianto
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Making food experience design actionable: a customer-centric, process-based framework grounded in food well-being使食品体验设计可执行：一个以顾客为中心、基于流程的框架，该框架基于食品福祉。
deleteEuropean Journal of Marketing
IF5.1
delete2026-03-11
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PREAI
deleteWided Batat; Michela Addis; S. Sinem Atakan; Danae Manika; Paula C. Peter; Lane Peterson Fronczek
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Firms’ DARQ readiness and marketing implications: a systematic literature review企业的DARQ准备度及其营销启示：一项系统文献综述
deleteEuropean Journal of Marketing
IF5.1
delete2026-03-04
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deleteAli N. Tehrani; Sanjit K. Roy; Richard L. Gruner
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From the old to the new generation of a product: unlearn, improve and prosper从产品旧代到新代：忘却、改进与繁荣
deleteEuropean Journal of Marketing
IF5.1
delete2026-03-03
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deleteOAAI
deleteNikolaos Kyriakopoulos; Paraskevas C. Argouslidis; Dionysis Skarmeas; Spiros Gounaris
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Perceived fit in the context of brand extensions: a systematic literature review品牌延伸情境下的感知契合度：一项系统文献综述
deleteEuropean Journal of Marketing
IF5.1
delete2026-02-23
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deleteOAAI
deleteSophie Biallowons; Anna-Karina Schmitz; Martin Fassnacht
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