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Journal of Strategic Marketing 封面图

Journal of Strategic Marketing

IF3.1
论文数430
被引数2637
期刊论文 430
发表时间
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When brand knowledge meets gender: a dual-path analysis of employee’s brand citizenship behavior (BCB) and negative word-of-mouth (NWOM)当品牌知识与性别相遇：员工品牌公民行为（BCB）和负面口碑（NWOM）的双路径分析
deleteJournal of Strategic Marketing
IF3.1
delete2026-10-09
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PREAI
deleteSang Bong Lee; Shih-Hao Liu; Carl P. Maertz Jr; Hisako Matsuo
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Digital transformation and sustainable competitive advantage in SMEs: unpacking the mediating role of absorptive capacity in emerging economies数字化转型与小企业可持续竞争优势：解析新兴经济体中吸收能力的中介作用
deleteJournal of Strategic Marketing
IF3.1
delete2026-10-05
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PREAI
deleteBiru Engida Anjulo; Zhongjuan Sun
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Climate change and green insurance: an analysis of purchase intentions among Generation Y in India气候变化与绿色保险：印度Y世代购买意向分析
deleteJournal of Strategic Marketing
IF3.1
delete2026-09-24
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PREAI
deleteSharon Elsen Abraham; Mahadev Ota
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Innovative strategic business analytics for leveraging strategies for achieving competitive advantage创新战略商业分析以利用策略实现竞争优势
deleteJournal of Strategic Marketing
IF3.1
delete2026-09-15
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PREAI
deleteArvind Bhisikar; Meenakshi Sharma; Rajiv Nag
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From content to context: why some brands succeed in smart retail and others don’t从内容到语境：为何一些品牌在智能零售中成功而另一些则失败
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IF3.1
delete2026-09-15
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deleteAzarakhsh Ziaie; Alireza Amrollahi
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Resource accessibility, mentorship, and growth constraints in Indian tech startups: a mixed-methods analysis of the TBI ecosystem印度科技初创企业的资源可及性、导师指导与成长制约：对TBI生态系统的混合方法分析
deleteJournal of Strategic Marketing
IF3.1
delete2026-08-24
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PREAI
deleteK. Srinivas; S. B. Inayath Ahamed; J. Deny; G. Delina
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‘Support your university’: how brand identification drives supporting behaviours among students and employees“支持你的大学”：品牌认同如何驱动学生和员工的支持行为
deleteJournal of Strategic Marketing
IF3.1
delete2026-08-07
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deleteFrancesca Checchinato; Fulvio Fortezza; Debora Slanzi
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Strategic marketing in emerging markets: a tension-based framework for advancing theory新兴市场中的战略营销：基于张力的理论发展框架
deleteJournal of Strategic Marketing
IF3.1
delete2026-08-04
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deleteDamien Chaney; Karim Ben Slimane; Ouidade Sabri
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Enhancing institutional reputation through personal branding: a study of employee advocacy in Indian academia通过个人品牌建设提升机构声誉：一项关于印度学术界员工代言的研究
deleteJournal of Strategic Marketing
IF3.1
delete2026-08-03
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deleteFedric Kujur; Rajib Roy
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Unpacking the power of customer trust in driving purchase intentions through Vietnam’s livestreaming commerce通过越南直播电商解析客户信任驱动购买意向的力量
deleteJournal of Strategic Marketing
IF3.1
delete2026-07-28
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deleteTien-Dat Nguyen; Thi Minh Trang Hoang; Tien-Dat Bui; The-Tuan Tran; Chih-Chin Liang
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How university social responsibility drives student loyalty and positive word-of-mouth: the mediating roles of perceived quality and satisfaction大学社会责任如何驱动学生忠诚度和正面口碑：感知质量和满意度中介作用
deleteJournal of Strategic Marketing
IF3.1
delete2026-07-27
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PREAI
deleteDu Thi Chung
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Cross-brand referrals as a customer acquisition strategy: how brand loyalty shapes consumer response跨品牌推荐作为客户获取策略：品牌忠诚度如何塑造消费者反应
deleteJournal of Strategic Marketing
IF3.1
delete2026-07-23
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deleteDaeun Chloe Shin
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Marketing for sustainable food consumption可持续食品消费的营销
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IF3.1
delete2026-07-23
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deleteNinh Nguyen; Simon Pervan; Mark A. A. M. Leenders; Carolyn Strong
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Brand authenticity: a means-end chain analysis of consumer motivations品牌真实性：消费者动机的手段-目的链分析
deleteJournal of Strategic Marketing
IF3.1
delete2026-07-18
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deleteLama Halwani; Julie Guidry Moulard
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AI-driven marketing and sustainability: from intelligent persuasion to responsible market transformation人工智能驱动的营销与可持续发展：从智能说服到负责任的市场转型
deleteJournal of Strategic Marketing
IF3.1
delete2026-07-16
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deletePham Van Hau; Carolyn Strong; Park Thaichon
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Beyond hype: the role of signal coherence in liquidity and market-making for NFTs超越炒作：信号一致性在NFT流动性及做市中的作用
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IF3.1
delete2026-07-16
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deleteV Vishnu Prasad; Meta Dev Prasad Murthy; Rishika Jain
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Phygital customer experience in healthcare: the role of market-focused flexibility医疗保健领域的虚实融合客户体验：市场导向灵活性的作用
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IF3.1
delete2026-07-02
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deletePradeep Kumar; Pratibha Singh; Payal Sanan
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Living it the resilient way: an autoethnographic account of marketing contribution to public value in healthcare以坚韧的方式生活：一份关于市场营销对医疗保健公共价值贡献的自传民族志报告
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IF3.1
delete2026-06-26
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deleteMariachiara Restuccia
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Rebranding as social negotiation: tensions across multi-level stakeholders in shopping malls重塑品牌作为社会协商：购物中心多层级利益相关者之间的紧张关系
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IF3.1
delete2026-06-12
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deleteMuhammad Izharuddin; Badri Munir Sukoco
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From farm to fork: a systematic review and synthesis of the effect of sustainability related food labels on consumer behaviour从农场到餐桌：可持续性相关食品标签对消费者行为影响的系统综述与综合分析
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IF3.1
delete2026-06-12
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deleteNatalina Zlatevska; Belinda Barton; Syeda Afza
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