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Journal of Global Marketing 封面图

Journal of Global Marketing

IF4.3
论文数408
被引数980
期刊论文 408
发表时间
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What Makes Greenfluencers Persuasive: The Role of Message Design, Perceived Message Diagnosticity and Perceived Message Authenticity是什么让环保影响者具有说服力：信息设计、感知信息诊断性和感知信息真实性的作用
deleteJournal of Global Marketing
IF4.3
delete2026-10-20
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PREAI
deleteRajinder Kaur; Pavleen Soni
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Institutional Prestige as a Contextual Lens on Social Media Influence in MBA Aspirants’ Enrollment Decisions: A Qualitative Study from India制度声望作为MBA申请者入学决策中社交媒体影响力的情境透镜：来自印度的定性研究
deleteJournal of Global Marketing
IF4.3
delete2026-10-15
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PREAI
deleteKarabi Bhattacharya Rao; Mahuya Adhikary
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Generative AI in Global Marketing for Sustainability: A Systematic Review of Creativity, Cultural Adaptation, and Governance生成式人工智能在全球可持续营销中的应用：关于创意、文化适应和治理的系统综述
deleteJournal of Global Marketing
IF4.3
delete2026-10-14
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deleteOAAI
deleteMohamed Nassar; Osama Sam Al-Kwifi; Amr El-Alfy; Georgia Sakka; Zafar U. Ahmed
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Negotiating Algorithmic Branding: Consumer Interpretations of AI-Generated Advertising in a Heinz Campaign协商算法化品牌建设：海因茨营销活动中消费者对人工智能生成广告的解读
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IF4.3
delete2026-10-13
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deleteTao Papaioannou
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One Specialty, Two Marketing Logics: A Practitioner-Derived Framework for Service Design and Communication in Functional and Aesthetic Medical Tourism一个专长，两种营销逻辑：功能性医疗旅游和美学医疗旅游的服务设计与传播的从业者衍生框架
deleteJournal of Global Marketing
IF4.3
delete2026-10-13
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PREAI
deleteCarlos A. del Alamo-Alonso; Maria Isabel Falguera Uceda
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Immersive Augmented Reality and Global Brand Engagement: Satisfaction Mechanisms in International Marketing Environments沉浸式增强现实与全球品牌参与：国际营销环境中的满意度机制
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IF4.3
delete2026-10-13
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deleteRiad Al Chami; Sam El Nemar; Demetris Vrontis
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Anti-Stereotype Consumption: A Literature Review and Grounded Theory Exploration反刻板印象消费：文献综述与扎根理论探索
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IF4.3
delete2026-10-13
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PREAI
deleteHuilong Zhang; Hui He; Yudong Zhang
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Generative AI in Global Marketing: Decision-Making Versus Analysis Across International Governance Contexts全球营销中的生成式人工智能：决策制定与跨国治理背景下的分析
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IF4.3
delete2026-10-10
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deleteVictor Santos; Valentina Chkoniya; Rui Murta; Pedro Malta
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Artificial Intelligence-Driven Personalization in Business: A Two-Layer Systematic Literature Review and Future Research Agenda人工智能驱动的商业个性化：一个两层系统文献综述和未来研究议程
deleteJournal of Global Marketing
IF4.3
delete2026-10-06
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PREAI
deleteQuan Le; Truong Thi Hue
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Identity-Driven Green Consumption: Generational Differences in Willingness to Pay More for Green Cosmetics in an Emerging Market身份驱动型绿色消费：新兴市场中代际群体在购买绿色化妆品时愿意支付更高价格的差异
deleteJournal of Global Marketing
IF4.3
delete2026-10-01
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deleteN. Santhosh Sivan; Janarthanan Balakrishnan
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Crafting Experiences That “Feel Right”: Regulatory Alignment as the Key to Experiential Resonance and Consumer Action in Phygital Retail打造“感觉对了”的体验：监管一致性作为实体数字融合零售体验共鸣和消费者行动的关键
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IF4.3
delete2026-10-01
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PREAI
deleteDung Pham Thi Phuong; Long Hoang Cuu
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Luxury as Identity Infrastructure in Global Platform Markets: A Serial Mediation Model of Digital Identity Persistence and Social Legibility全球平台市场中奢侈品的身份基础设施作用：数字身份持久性和社会可识别性的串行中介模型
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IF4.3
delete2026-09-30
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deleteArchana Shrivastava
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Constrained Choices: Exploring Retail and Brand Selection Among Base of the Pyramid Consumers约束性选择：探索金字塔底层消费者在零售和品牌选择方面的研究
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IF4.3
delete2026-09-29
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deleteNanda Choudhury; Rohan Mukherjee
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Persuasion by an AI-Generated Presenter: Perceived Credibility, Message Quality, Engagement, Realism, and Positive eWOM IntentionAI生成主持人的说服力：感知可信度、信息质量、参与度、真实性和积极电子口碑意图
deleteJournal of Global Marketing
IF4.3
delete2026-09-22
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PREAI
deleteChang-Yi Kao
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Governing AI Across Markets: How Client-Origin Expectations Shape Human-AI Collaboration in Globally Oriented Advertising Agencies in Asia跨市场治理人工智能：客户来源期望如何塑造亚洲面向全球的广告机构中的人机协作
deleteJournal of Global Marketing
IF4.3
delete2026-09-21
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deleteNikhil Tiwari; Varsha Jain
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Transferring Trust: A Structural and Configurational Analysis of the Role of Brand Trust in Augmented Reality Adoption in Eyewear Industry转移信任：品牌信任在眼镜行业增强现实采纳中作用的结构与配置分析
deleteJournal of Global Marketing
IF4.3
delete2026-09-12
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deleteAkanksha Srivastava; Ganesh Prasad Sahu
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Are We More Willing to Forgive an Underdog? An Investigation of the Consequences of Second-Hand Product Failures我们更愿意原谅失败者吗？对二手产品失败后果的调查研究
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IF4.3
delete2026-09-12
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deleteOAAI
deleteSandra Baringhorst; Maximilian Friess; Manfred Schwaiger
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Service Innovation in Medical and Wellness Hotels: A Qualitative Analysis of Emerging Hybrid Formats医疗保健酒店中的服务创新：新兴混合模式的定性分析
deleteJournal of Global Marketing
IF4.3
delete2026-09-11
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deleteNoelia Araújo Vila
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Transparency in Global AI Marketing: Examining the Roles of Generative AI, Anthropomorphic AI Storytelling, and Authenticity in Consumer Cognitive Engagement全球AI营销中的透明度：考察生成式AI、拟人化AI叙事以及真实性在消费者认知参与中的作用
deleteJournal of Global Marketing
IF4.3
delete2026-09-09
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PREAI
deleteRasha Abdul Khalek; Sandreen Hitti; Ioanna Papasolomou
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Consumers’ Pro-Environmental Behavior in Emerging Markets: An Extended Norm Activation Perspective Using PLS-SEM and fsQCA新兴市场中消费者的亲环境行为：基于PLS-SEM和fsQCA的扩展规范激活视角
deleteJournal of Global Marketing
IF4.3
delete2026-09-06
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PREAI
deleteRohit Dhiman; Narender Singh Bhati
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