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Journal of Marketing Education 封面图

Journal of Marketing Education

IF4.1
论文数48
被引数1290
期刊论文 48
发表时间
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Academic Conferences – Why Do We Participate?学术会议——我们为何参与？
deleteJournal of Marketing Education
IF4.1
delete2026-10-28
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PREAI
deleteVictoria L. Crittenden
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Can Students Tell, and Does It Matter? Detecting, Evaluating, and Calibrating Instructor AI Use in the Marketing Classroom学生能否察觉，这重要吗？在市场营销课堂中检测、评估和校准教师AI使用
deleteJournal of Marketing Education
IF4.1
delete2026-10-27
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PREAI
deleteBrian J. Baldus
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Becoming Through Doing: Lived Experiences and Professional Identity Development in Marketing Students’ Industrial Placements通过实践获得：市场营销专业学生在实习中的生活体验和专业身份发展
deleteJournal of Marketing Education
IF4.1
delete2026-10-17
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deleteMarek Gnusowski; Agnieszka Brzozowska; Klaus Schoefer; Anders Wäppling
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What Competencies Should I be Teaching in my Introductory Business-to-Business Sales Course in the Age of Artificial Intelligence?在人工智能时代，我的入门B2B销售课程应教授哪些能力？
deleteJournal of Marketing Education
IF4.1
delete2026-10-08
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PREAI
deleteCarlos Valdez
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Client-Based Learning as a Catalyst for Women’s Early Career Success基于客户的自主学习作为女性早期职业成功的催化剂
deleteJournal of Marketing Education
IF4.1
delete2026-08-20
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deleteJean Beaupre; Sondra Simpson; Adrienne A. Wallace; Hannah D. Walters
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Teaching Sustainability Across Politically Diverse Classrooms: Patterns of Interpretive Convergence在政治多元课堂中教授可持续性：解释性趋同的模式
deleteJournal of Marketing Education
IF4.1
delete2026-08-12
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PREAI
deleteMatthew B. Lunde; Cristián Andres Sepúlveda
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The Portfolio CREATE Model: Creative Portfolio Assessment for Market-Relevant Learning in Marketing Education营销教育中市场相关学习的创意作品集评估：作品集CREATE模型
deleteJournal of Marketing Education
IF4.1
delete2026-07-30
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deleteMark McCulloch; David Colley
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Which Students Become and Stay a Salesperson? Longitudinal Evidence From an Undergraduate Cohort Post Graduation哪些学生在毕业后成为并持续从事销售工作？基于某大学毕业生群体的纵向研究证据
deleteJournal of Marketing Education
IF4.1
delete2026-07-07
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deleteFrederik Beuk; Shannon Cummins
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From Classroom to Career: Developing and Articulating Personal Brands Through Storytelling in Graduate Marketing Education从课堂到职业：通过叙事在研究生市场营销教育中开发和阐述个人品牌
deleteJournal of Marketing Education
IF4.1
delete2026-07-07
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deleteAnne Hamby; Timothy Dunne; Nicole Cundiff; Krishna Pakala
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We May Not be Teaching Pedagogy in Our Doctoral Programs, but We Are Delivering Great Pedagogy!我们可能没有在我们的博士项目中教授教学法，但我们正在传授出色的教学法！
deleteJournal of Marketing Education
IF4.1
delete2026-06-30
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deleteVictoria L. Crittenden
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Assessing the Irreducibly Human in Marketing Education: A Voice, Judgement and Taste Framework for the Generative AI Era评估营销教育中不可替代的人类特质：生成式人工智能时代的发声、判断与品味框架
deleteJournal of Marketing Education
IF4.1
delete2026-06-17
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deleteChahna Gonsalves; Savannah Van Vuren; Lucy Gill-Simmen
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Grading in the Digital Age: AI Feedback Versus Professor Feedback数字时代的评分：AI反馈与教授反馈
deleteJournal of Marketing Education
IF4.1
delete2026-05-02
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deleteLa Toya M. Russell; Andrew Zeiser; Ronald Mickler; Doan Winkel
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Information That Speaks: Integrating Data Storytelling Into Pedagogical Practice信息会说话：将数据叙事融入教学实践
deleteJournal of Marketing Education
IF4.1
delete2026-04-20
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deleteAndrew B. Edelblum
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From Fragmentation to Integration: Designing a Transversal Curriculum for Digital Marketing Education从碎片化到整合：为数字营销教育设计跨学科课程
deleteJournal of Marketing Education
IF4.1
delete2026-04-15
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deletePaulo Botelho Pires; José Duarte Santos; Pedro Quelhas Brito; Catarina Delgado
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Learning by Doing: Factors Associated With Business Students’ Intentions to Engage in Experiential Learning做中学：影响商科学生参与体验式学习意向的因素
deleteJournal of Marketing Education
IF4.1
delete2026-04-14
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deleteJanice Rudkowski; Zachary Robichaud; Omar H. Fares; Joseph Aversa
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A Cohort Analysis of Marketing Scholarship营销学研究的队列分析
deleteJournal of Marketing Education
IF4.1
delete2026-03-23
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deleteCharles S. Gulas; Marc G. Weinberger; Kevin Willardsen
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Normative Influence on the Adoption of Generative Artificial Intelligence in Higher Education规范性影响对高等教育中生成式人工智能采纳的作用
deleteJournal of Marketing Education
IF4.1
delete2025-12-19
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deleteMeghan E. Pierce; Pingjun Jiang
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Developing Market Insights, Ethnographic Research Skills, and Compassion Through Field Studies in Impoverished Markets通过在贫困市场进行实地研究，培养市场洞察力、民族志研究技能和同理心
deleteJournal of Marketing Education
IF4.1
delete2025-11-11
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deleteSujit Raghunathrao Jagadale
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The Impact of Social Anxiety and Self-Consciousness on Perceived Functional and Relational Customer-Orientation Learning in Experiential Virtual Sales Role-Play社交焦虑和自我意识对体验式虚拟销售角色扮演中感知的功能和关系客户导向学习的影响
deleteJournal of Marketing Education
IF4.1
delete2025-11-09
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deleteDavid S. Baker; Duleep Delpechitre; Valerie McGehee
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Keeping Pace?步调一致？
deleteJournal of Marketing Education
IF4.1
delete2025-11-05
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deleteVictoria L. Crittenden
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