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Journal of Consumer Marketing 封面图

Journal of Consumer Marketing

IF3.3
论文数87
被引数4567
期刊论文 87
发表时间
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Guest editorial: Integrating sustainability into the marketing of food services and food and beverage retail merchandising客座编辑：将可持续性融入食品服务和食品饮料零售的商品营销
deleteJournal of Consumer Marketing
IF3.3
delete2026-09-12
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PREAI
deleteGaëlle Pantin-Sohier; Tiffany Legendre
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Impact of cross-device sequence on ad avoidance in online behavioral advertising跨设备序列对在线行为广告中广告规避的影响
deleteJournal of Consumer Marketing
IF3.3
delete2026-04-22
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PREAI
deleteZhongpeng Cao; Liben Zhao; Liyuan Wang
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Guest editorial: Sharing services systems and collaborative consumption in a rapidly changing environment客座编辑：共享服务系统与快速变化环境中的协同消费
deleteJournal of Consumer Marketing
IF3.3
delete2026-04-21
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PREAI
deleteHugo Guyader; Pia A. Albinsson; Lucie K. Ozanne
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Exploring consumer-perceived antecedents of reactive vs proactive brand activism in banking探究消费者感知的银行品牌行动主义中反应性与主动性先决条件
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IF3.3
delete2026-04-20
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PREAI
deleteRajnigandha Singh; Aditya Shankar Mishra
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Linking sustainability to consumer brand engagement in omnichannel communication of luxury fashion brands将可持续性与奢侈品时尚品牌的全渠道沟通中的消费者品牌参与度联系起来
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IF3.3
delete2026-04-10
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deleteCostanza Dasmi; Olga Nechaeva; Serena Rovai
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That’s embarrassing: investigating identity avoidance for (in)conspicuous luxury consumers那很尴尬：调查（不）显眼的奢侈品消费者的身份回避
deleteJournal of Consumer Marketing
IF3.3
delete2026-04-01
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PREAI
deleteXixi Li; Ron G. Christian; Chuandi (Charlie) Jiang
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The effect of purchase type on preference for product-country image labels购买类型对产品-国家形象标签偏好的影响
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IF3.3
delete2026-03-24
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PREAI
deleteJulia Di Natale; Ganga S. Urumutta Hewage; Laura Boman
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Preference for products with scientific or common ingredient names? The impact of treatment goals and consumption targets消费者更偏好科学名称还是普通名称的成分产品？治疗目标与消费目标的影响
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IF3.3
delete2026-03-24
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PREAI
deleteHaobin Yang
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Promoting sustainable foods on Instagram: impact of message source and appeals在Instagram上推广可持续食品：信息来源和诉求的影响
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IF3.3
delete2026-03-20
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PREAI
deleteFrancesca Lemmens; Malaika Brengman; Kim Willems
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Examining online shopping cart abandonment through the lens of consumer confusion从消费者困惑的角度审视在线购物车放弃行为
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IF3.3
delete2026-03-19
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PREAI
deleteShubhi Changani; Sakshi Sahu; Rakesh Kumar
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BOP’s dilemma: is jugaad an innovation or an invisible burden?底层市场（BOP）的困境：jugaad 是创新还是无形负担？
deleteJournal of Consumer Marketing
IF3.3
delete2026-03-18
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PREAI
deleteJayashree Sutar; Srabanti Mukherjee
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Memento Mori: mortality salience, legacy and time perspective in sustainable consumption莫雷托·莫里：死亡凸显、遗产及时序视角在可持续消费中的作用
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IF3.3
delete2026-03-16
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PREAI
deleteHyeyoon Bae; Sang Hyun Jo
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Connectedness to the other’s future self and intertemporal choice on behalf of others与他人的未来自我的关联及代表他人进行的跨期选择
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IF3.3
delete2026-03-16
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PREAI
deleteAnas El Assadi; Ravi Prakash Ranjan
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Retail spatial structure in paid memberships: how store size, sister-stores density and competition influence paid membership acquisition付费会员制度下的零售空间结构：店铺规模、姊妹店密度和竞争如何影响付费会员获取
deleteJournal of Consumer Marketing
IF3.3
delete2026-03-03
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deleteYuchen Xu; Yuan Chen
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“But you weren’t there!” – Effects of historical nostalgia on young consumers“但你当时不在！”——历史怀旧对年轻消费者的影响
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IF3.3
delete2026-02-24
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PREAI
deleteClaire Neave; Hannah Freemantle; James Lappeman
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Consumers’ parasocial interactions and relationships with online influencers: a systematic review消费者与网络影响者的拟社会互动和关系：一项系统综述
deleteJournal of Consumer Marketing
IF3.3
delete2026-02-23
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PREAI
deleteEugene Cheng-Xi Aw; Angeline Gautami Fernando; Saju Balakrishnan; Umayal Palaniappan; Booshnam D.
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Posting and politics: the effects of corporate political advocacy on user-generated content发帖与政治：企业政治倡导对用户生成内容的影响
deleteJournal of Consumer Marketing
IF3.3
delete2026-02-19
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PREAI
deleteRong Huang; Jeffrey Wiebe; Ryan Heath
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Masstige model: a multi-industry validation and extensionMasstige模型：跨行业的验证与扩展
deleteJournal of Consumer Marketing
IF3.3
delete2026-02-17
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PREAI
deleteKiran Nair; Seema Bhardwaj; Ruchi Gupta; Sreejith Balasubramanian
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Is Gen Z willing to pay for sustainability? An advanced market segmentation analysisZ世代是否愿意为可持续性买单？一项高级市场细分分析
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IF3.3
delete2026-01-30
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PREAI
deleteAndrew Rohm; Aidin Namin; Matt Stefl
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Brand love and oppositional hate: the roles of identity, authenticity, and uniqueness品牌喜爱与对立性厌恶：身份认同、真实性与独特性的作用
deleteJournal of Consumer Marketing
IF3.3
delete2026-01-30
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deleteD. Todd Donavan; Brad D. Carlson; Swinder Janda
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