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Psychology and Marketing 封面图

Psychology and Marketing

IF9.1
论文数2419
被引数13033
期刊论文 2419
发表时间
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Dense Is Calorie-Rich: The Effect of Visual Density in Food Packaging on Calorie Estimation密集即高热量：食品包装中视觉密度对热量估算的影响
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delete2025-12-14
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deleteZhiyuan Huang; Li Wang
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Decoding Food Labels: How and Why Labels Influence Consumers' Responses解读食品标签：标签如何以及为何影响消费者的反应
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delete2025-12-09
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deleteAna Tereza Delapedra; Murilo Lima Araújo Costa; Daniela Zacarchenco Paredes; Artur Henrique Galkowski Rodrigues da Silva
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Bridging the Ideological Divide: Advertising Strategies for Promoting Stigmatized Products弥合意识形态分歧：促进污名化产品的广告策略
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delete2025-11-14
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deleteYunlu Zhao; Verdiana Giannetti; Evangelia Mavroudi; Dayananda Palihawadana
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Revisiting Social Comparison Theory in Offline and Online Contexts重新审视线下和线上情境中的社会比较理论
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IF9.1
delete2025-11-04
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deleteBernadett Koles; Kishore Gopalakrishna Pillai; Peter Nagy; David M. Gligor; Sıddık Bozkurt
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Consumer Acceptance of High-Autonomy AI Assistants Is Driven by Perceived Benefits in Online Shopping Settings Characterized by Scarcity高自主性AI助手在具有稀缺性的在线购物环境中的消费者接受度受感知利益驱动
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IF9.1
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deleteDarius-Aurel Frank; Michał Folwarczny; Tobias Otterbring
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The (In)Effectiveness of Psychological Targeting: A Meta-Analytic Review心理定向的有效性：(In)Effectiveness of Psychological Targeting: A Meta-Analytic Review
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IF9.1
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deleteRaphael Perla; Thomas Maran; Begüm Bagci; Sascha Kraus; Dominik K. Kanbach; Ricarda B. Bouncken
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More Than Just a Game: How Intrinsic Motivation and Artificial Intelligence-Enhanced Trading Shape Consumer Well-Being in Virtual Markets不止是一场游戏：内在动机和人工智能增强型交易如何塑造虚拟市场中的消费者福祉
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deleteGeorge Bogdan Drăgan; Wissal Ben Arfi; Tatiana Khvatova; Victor Tiberius; Alexandrina Brînză
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Scarcity and Power in Sensory Marketing: The Counterintuitive Impact of Resource Constraints on Shape Preferences感官营销中的稀缺性与权力：资源限制对形状偏好的反直觉影响
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deleteChristu Raja Mudiyappan; Min-Hsin Huang; Sai To Ma
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They Made It Just for Me! How AI Transparency and Influencer Well-Being Shape Consumer Responses to AI-Driven Content"他们为我量身定制！人工智能透明度和网红福祉如何塑造消费者对人工智能驱动内容的反应"
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deleteUsman Ahmad Qadri; Alsadig Mohamed Ahmed Moustafa
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Consumer-Based Retailer Brand Equity Across Different Shopping Needs: Experimentally Analysing Sub-Brands基于消费者的零售商品牌资产在不同购物需求下的表现：实验分析子品牌
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delete2025-10-26
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deleteValdimar Sigurdsson; Nils Magne Larsen; Michał Folwarczny; Huda K. Maulana; Asle Fagerstrøm; R. G. Vishnu Menon
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Auditory Pathways to Environmental Friendliness: The Interactive Role of Packaging and Brand Name Sounds听觉路径与环境友好性：包装和品牌名称声音的交互作用
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deleteSajed Khandani; Nina Veflen; Carlos Velasco
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Explaining Consumer Reactions to Brand Activism With the ABC Model of Brand Stereotypes用品牌刻板印象的ABC模型解释消费者对品牌行动主义的反应
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deletePetar Gidaković; Mateja Kos Koklic; Mila Zečević; Vesna Zabkar
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Diversity in Femvertising: An Experimental Investigation女性广告中的多元化：一项实验研究
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deleteChristina Papadopoulou; Magnus Hultman; Pejvak Oghazi
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A Meta-Analysis on Stereotype Threat and Consumer-Related Outcomes: Reconciling Evidence by Advancing Theory关于刻板印象威胁与消费者相关结果的元分析：通过推进理论来调和证据
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IF9.1
delete2025-10-21
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deleteYuri Marcel Dallabrida; Francine Zanin Bagatini; Delane Botelho
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From a Whisper to Art: How Gossiping Shapes Consumer Preferences for Art Offerings从低语到艺术：闲谈如何塑造消费者对艺术产品的偏好
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IF9.1
delete2025-10-17
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deleteZhenyu Jin; Lei Jia; Xiaojing Yang
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Labor Leads to Love, Right? A Meta-Analysis of the IKEA Effect劳作带来爱，对吗？一项关于IKEA效应的元分析
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deleteAyellet Pelled; Stefanie Z. Demetriades; Nathan Walter
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Technology or Service Experience? Exploring Consumer Intention Behavior in RSA Restaurants技术还是服务体验？探索RSA餐厅中的消费者意向行为
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delete2025-10-11
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deleteMaria Teresa Borges-Tiago; Joanna Santiago; Franklin Velasco
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Measuring Consumer Alienation in the Digital Market: Scale Development and Validation数字化市场中消费者疏离感的测量：量表开发与验证
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delete2025-10-04
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deleteYu Lim Lee; Jae-Eun Chung
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Formation of Price Perception Through Window Displays: The Roles of Turning Bias, Product Placement, and Objective Temporality通过橱窗展示形成价格感知：转向偏差、产品摆放和客观时间性的作用
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delete2025-10-03
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deleteWagner Júnior Ladeira; Weng Marc Lim; Fernando de Oliveira Santini; Tareq Rasul; Abhishek Borah; Syed Hasan Jafar
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Financial Self-Discrepancy, Consumer Well-Being, and Luxury Preferences: The Moderating Effect of Access-Based Luxury Formats财务自我差异、消费者福祉与奢侈品偏好：基于使用权模式的调节效应
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deleteTuan Todd Cao; Catherine Prentice; Qingxia Jenny Wang; Hoang Sinh Nguyen
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