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Marketing Letters 封面图

Marketing Letters

IF2.5
论文数83
被引数3251
期刊论文 83
发表时间
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Correction: People or planet? Consumer responses to socially and environmentally responsible brands更正：人还是星球？消费者对社会和环境负责品牌的反应
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IF2.5
delete2026-10-26
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PREAI
deleteG. Ceren Gerry Aksu; Ozum Zor; Gergana Y. Nenkov
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People or planet? Consumer responses to socially and environmentally responsible brands人或地球？消费者对社会与环境责任品牌的反应
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IF2.5
delete2026-10-10
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PREAI
deleteG. Ceren Gerry Aksu; Ozum Zor; Gergana Y. Nenkov
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Does AI reduce the reputation premium in knowledge diffusion?人工智能是否会降低知识扩散中的声誉溢价？
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IF2.5
delete2026-09-27
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PREAI
deleteWeijia Wang
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Words of making: how craft and industrial emphases impact market appeal in digital platforms制作之词：手工艺和工业重点如何影响数字平台的市场吸引力
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IF2.5
delete2026-09-24
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deleteOAAI
deleteAntea Gambicorti; Federico Mangiò; Federica Nieri; Daniele Dalli
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Before the skip option: impact of facial presence on video view completions在跳过选项之前：面部存在对视频观看完成率的影响
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IF2.5
delete2026-09-14
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deleteOAAI
deleteBryson Hilton; Ashwin Malshe; Richard Gretz
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Return-aware platform experimentation: new directions for research收益感知平台实验：研究的新方向
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IF2.5
delete2026-09-09
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PREAI
deleteJacqueline Doremus; Joel Persson; Brian St. Thomas; Carlos A. Flores; Sebastian Ankargren; Mårten Schultzberg; Kyle Kretschman
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Indulgent visuals go viral? Brand luxury matters放纵的视觉形象会病毒式传播？品牌奢华度很重要
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IF2.5
delete2026-09-09
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deleteOAAI
deleteZitian Adam; Ying Feng
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When CEOs act ordinary: CEO consumption choices, self-brand closeness, and brand attitudes
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IF2.5
delete2026-08-15
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PREAI
deleteKuan-Chou Ko; Chia-Chen Hsu
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Bridging the gap: addressing measurement bias and integrating lexicons to generative AI弥合差距：解决测量偏差并整合词典到生成式人工智能
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IF2.5
delete2026-08-13
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deleteOAAI
deleteYoonsun Jeong; Sergio Grove; Eduardo D. Villacis-Calderon
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Market response, individual-level choice and diffusion models: from Frank Bass to artificial intelligence市场响应、个体层面选择与扩散模型：从弗兰克·巴斯到人工智能
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IF2.5
delete2026-08-04
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PREAI
deleteDominique Hanssens; Dipak Jain; Gurumurthy Kalyanaram; Donald R. Lehmann; Robert Leone; David Reibstein
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Donald R. Lehmann’s contribution and legacy in marketingDonald R. Lehmann在市场营销领域的贡献与遗产
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IF2.5
delete2026-07-22
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PREAI
deleteNaveen Donthu; Weng Marc Lim; Annur Islam Sifat
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Ready or not to checkout: The device effect on cart abandonment无论是否准备结账：设备对购物车放弃的影响
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IF2.5
delete2026-07-15
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PREAI
deleteYunxin Liu
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The persuasive power of 说服力
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IF2.5
delete2026-07-04
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PREAI
deleteXinyi Li; Hongyu Meng; Jun Ye
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The pitfalls of personalization: understanding consumer responses to online embarrassing recommendations个性化中的陷阱：理解消费者对在线尴尬推荐的反应
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IF2.5
delete2026-06-27
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deleteOAAI
deleteXinping Wei; Yunqing Chen; Leilei Gao
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Dynamic synthetic control: estimating the marketing efforts to promote a higher-than-required wage to local businesses动态合成控制：估计为当地企业提供高于要求工资的营销努力
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IF2.5
delete2026-06-26
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PREAI
deleteDoug J. Chung; Byoung G. Park
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Do cashless payments still increase vice purchases?
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IF2.5
delete2026-06-05
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PREAI
deleteJoowon Park
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Can AI reduce the reputation premium in knowledge diffusion? Evidence from SSRN marketing working papers人工智能能否减少知识扩散中的声誉溢价？来自SSRN营销工作论文的证据
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IF2.5
delete2026-05-30
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deleteOAAI
deleteWooyong Jo; Jie Li
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When does size matter? Divergent effects of recommendation set size in AI versus human recommenders何时尺寸重要？AI与人类推荐者中推荐集尺寸的差异化影响
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IF2.5
delete2026-05-28
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PREAI
deleteXiaohong Zhao; Binglin Chen; Zhiyong Yang
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Using LLMs as sentiment analyzers to predict review helpfulness: first insights to open the black box利用大型语言模型作为情感分析器来预测评论有用性：初步见解以揭开黑箱
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IF2.5
delete2026-05-22
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deleteChristian G. H. Winter; Nicolas A. Zacharias; Mattis Hartwig
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Turning the tide on panic buying: how resale opportunities reduce product demand扭转抢购潮：转售机会如何减少产品需求
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IF2.5
delete2026-05-18
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PREAI
deleteDemei Kong; Liang Huang; Yongbo Xiao
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