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Innovative Marketing

IF1.2
论文数22
被引数508
期刊论文 22
发表时间
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ENDORSER ATTRIBUTES, CUSTOMER EXPERIENCE, AND BRAND ADVOCACY IN THE VIETNAMESE PERSONAL CARE MARKET背书人属性、顾客体验和品牌倡导在越南个人护理市场中的作用
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delete2026-01-01
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deletePham, Thuy Duong; Le, Huong Thi Lan; Nguyen, Hai Ninh
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FROM AI DISCLOSURE TO PURCHASE INTENTION: THE MEDIATING ROLE OF TRUST AND THE MODERATING EFFECT OF COLLECTIVISTIC ORIENTATION IN VIETNAM从人工智能披露到购买意向：信任的中介作用及越南集体主义取向的调节效应
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delete2026-01-01
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deleteNguyen, Huu Pho; Le, Phuong Uyen; Le, Xuan Trang
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ASSESSING THE IMPACT OF SELLER AND PLATFORM TRUST ON CONSUMER ENGAGEMENT MATTER IN LIVE STREAMING: EVIDENCE FROM INDONESIA评估卖家和平台信任对直播消费者参与度的影响：来自印度尼西亚的证据
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delete2026-01-01
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deleteSantoso, Adi; Prasetio, Adhi; Martini, Erni; Manalu, Vigory Gloriman; Sulaiman, Eman
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HOW PERSONALIZED AUGMENTED REALITY EXPERIENCES INFLUENCE CONSUMER TRUST AND REPURCHASE INTENTION: EVIDENCE FROM TABUK, SAUDI ARABIA个性化增强现实体验如何影响消费者信任和再购买意愿：来自沙特阿拉伯塔布克地区的证据
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deleteEdrees, Manal
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DATA-DRIVEN STRATEGIC ORIENTATION AND CUSTOMER VALUE CREATION: THE MEDIATING ROLE OF DIGITAL MARKETING TRANSFORMATION-EVIDENCE FROM JORDANIAN TELECOMMUNICATIONS数据驱动的战略定位与客户价值创造：数字营销转型的中介作用——来自约旦电信的证据
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deleteAlwreikat, Ahmad A. M.; Awamleh, Fawwaz Tawfiq
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DETERMINANTS OF CONSUMER-BASED BRAND EQUITY IN THE FMCG PERSONAL CARE SECTOR: AN EMPIRICAL PLS-SEM EXAMINATION消费者基础品牌权益在快速消费品个人护理行业的决定因素：一项经验PLS-SEM检验
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deleteJewargi, Varun; Narasalagi, Veerendrakumar M.; Menezes, Amith Donald; Kumar, N. Subrahmanya
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Personality traits and brand awareness across digital touchpoints: Evidence from Generation Z consumers in Vietnam个性特质与品牌知名度在数字接触点上的关系：来自越南Z世代消费者的证据
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delete2026-01-01
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deleteNguyen, Thanh Binh; Van, Khai Huynh; Pham, Van Tuan; Thi, Chau Pham
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FROM ORGANIZATIONAL AGILITY TO BRAND EQUITY: CUSTOMER-PERCEIVED DYNAMIC CAPABILITIES AND SERVICE INNOVATION从组织敏捷性到品牌资产：顾客感知的动态能力与服务创新
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deleteHariandja, Evo Sampetua; Kurnia; Santo, Indra
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CUSTOMER LOYALTY TOWARD MOBILE WALLET APPS IN THE POST-COVID-19 PERIOD: THE MODERATING ROLE OF CUSTOMER ENGAGEMENT IN JORDAN后疫情时期客户对移动钱包应用的忠诚度：客户参与在约旦的调节作用
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deleteAlzubi, Mohammad Mahmoud Saleem
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DIGITAL WALLET ADOPTION AND CUSTOMER LOYALTY: THE MEDIATING ROLE OF SATISFACTION AND MODERATING EFFECTS OF REGIONS IN VIETNAM数字钱包采用与顾客忠诚度：满意度的中介作用及越南地区调节效应
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delete2026-01-01
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deleteNguyen, Huyen Thi; To, Minh Huong; Nguyen, Thu Thi
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DRIVERS OF CONSUMERS' TRUST AND ONLINE PURCHASE DECISIONS: EVIDENCE FROM影响消费者信任和在线购买决策的因素：来自
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deleteVien, Bui Van; Tran, The Tuan; Nguyen, Cuong Hung; Hoang, Nguyen Huy; Tin, Pham Quang
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ASSESSING THE IMPACT OF REBRANDING ACTIVITIES ON CUSTOMER-BASED BRAND EQUITY: EVIDENCE FROM VIETNAMESE ENTERPRISES评估重塑品牌活动对基于顾客的品牌资产的影响：来自越南企业的证据
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deleteCam, Thuy Dao; Dang, Phuong Hieu; Do, Ngoc Bich; Truong, Dat Tuan; Nguyen, Linh Thuy; Vu, Linh Khanh
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THE INFLUENCE OF TECHNOLOGICAL, ORGANIZATIONAL, AND ENVIRONMENTAL FACTORS ON MARKETING PERFORMANCE THROUGH TALABAT ADOPTION技术、组织和环境因素通过Talabat的采用对营销绩效的影响
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deleteAlkhanaini, Mohammad A. S.; Mohaidin, Zurina; Othman, Rosly
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FACTORS INFLUENCING THE USE OF DIGITAL PAYMENT SERVICES AND CUSTOMER SATISFACTION IN BANKING SECTOR: AN IMPLICATION FOR TECHNOLOGICAL INNOVATION影响银行部门数字支付服务使用和客户满意度的因素：对技术创新的启示
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deleteThapaliya, Prithivi Raman; Dongol, Padam
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FACTORS INFLUENCING PURCHASE DECISIONS AT FRESH MARKET: MODIFIED THEORY OF REASONED ACTION影响生鲜市场购买决策的因素：修正的合理行动理论
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deleteNastiti, Devita Kusuma; Kusnandar; Setyowati, Nuning
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ROLE OF CONVENIENCE AND TRUST IN SHAPING ONLINE REPURCHASE INTENTION: THE MEDIATING EFFECT OF SATISFACTION AMONG GENERATION Z便利性和信任在塑造Z世代在线复购意向中的作用：满意度的中介效应
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deleteVan, Nguyen Thi Thanh; Thuy, Nguyen Thi Thanh
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THE IMPACT OF SUSTAINABLE MARKETING PRACTICES ON DIGITAL ENTREPRENEURIAL INTENTION: AN EMPIRICAL STUDY OF SMALL-SCALE COCOA PRODUCERS IN INDONESIA可持续营销实践对数字创业意向的影响：印尼小规模可可生产商的实证研究
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deleteAdha, Wahyu Maulid; Mas'ud, Anis Anshari; Basir, Badirun; Tenriyola, Andi Putri
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ISLAMIC SPIRITUAL CARE AND CONSUMER LOYALTY IN ISLAMIC HOSPITALS: THE ROLES OF TRUST AND SATISFACTION伊斯兰精神关怀与伊斯兰医院中的消费者忠诚度：信任与满意度的作用
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deleteSahil, Muhammad Sadik; Hudayah, Syarifah; Indriastuti, Herning; Zainurossalamia, Saida; Yudaruddin, Rizky
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THE IMPACT OF USER-GENERATED CONTENT AND RELIGIOSITY ON TOURIST EXPECTATIONS AND VISIT DECISIONS IN MUSLIM-FRIENDLY TOURISM用户生成内容与宗教虔诚度对穆斯林友好型旅游中游客期望和访问决策的影响
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deleteKusumawati, Andriani; Deka, Rio Era; Pangestuti, Edriana; Rahimah, Anni
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OPTIMIZING DIGITAL MENU EXPERIENCES TO FOSTER RESTAURANT LOYALTY: THE MODERATING ROLE OF SYSTEM SATISFACTION优化数字菜单体验以培养餐厅忠诚度：系统满意度的调节作用
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deleteHassan, Siti Hasnah; Chee, Low Eve; Chen, Peiwen
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