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Asia Pacific Journal of Marketing and Logistics 封面图

Asia Pacific Journal of Marketing and Logistics

IF5.1
论文数1207
被引数4719
期刊论文 1207
发表时间
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Guest editorial: Healthy aging and tourism as a way of promoting global public health: a call for cross-disciplinary research客座社论: 健康老龄化和旅游业是促进全球公共卫生的一种方式: 呼吁跨学科研究
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2026-01-20
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PREAI
deleteJun Wen; Haifeng Hou; Fangli Hu; Ian Phau
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Future research directions of generative AI in marketing and logistics生成式人工智能在市场营销和物流领域的未来研究方向
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-12-02
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PREAI
deleteEugene Cheng-Xi Aw; Ali Anjomshoae; Constantin Blome; Tat-Huei Cham; Hing Kai Chan; Jacqueline Eastman; Arpan Kumar Kar; Chung-Wha (Chloe) Ki; Lai-Ying Leong; Subhadeep Mandal; Anubhav Mishra; Keng-Boon Ooi; Ramakrishnan Raman; Nripendra P. Rana; Garry Wei-Han Tan
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Be smart, human and empathic: understanding the role of AI chatbots in fostering brand preference要智能、人性化和富有同情心：理解AI聊天机器人在培养品牌偏好中的作用
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-11-25
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PREAI
deleteZixin Zhao; Eugene Cheng-Xi Aw
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Can AI applications boost green consumption? Experience from China
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-11-10
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PREAI
deleteJianhua Yang; Na Liu; Luyu Zhai; Wei Wang
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Product design of EVSC in cold region market under the joint competition with price and range寒区市场下价格与续航联合竞争下的EVSC产品设计
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-11-04
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PREAI
deleteZijia Liu; Guoliang Liu
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The effect of e-CRM components on e-loyalty mediated by e-satisfaction toward e-commerce in Bangkok Metropolitan Region (BMR), Thailand泰国曼谷大都会区(BMR)电子商务中e-CRM组件对e-忠诚的影响：以e-满意度为中介
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-11-03
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PREAI
deleteSawaros Srisutto
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Hotel employees will lie flat when recognising losing work values: a mediating effect of burnout-quitting酒店员工在感知工作价值观丧失时会躺平：倦怠-离职的中介效应
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-11-03
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PREAI
deleteTingyue Kuang; Ivan Ka Wai Lai; Matthew Tingchi Liu; Ziying Mo
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To enter or not to enter? Optimizing pricing and e-commerce platform entry strategies for retailers under demand uncertainty进入还是不进入？在需求不确定条件下优化零售商的定价和电子商务平台进入策略
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-30
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PREAI
deleteHao Li; Xinyu Shi
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Switching and repurchase after negative experience: the role of recovery satisfaction, brand hate, brand forgiveness and brand love
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-29
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deleteMinh Tu Tran Hoang; Hoang Tran Tu My; Thi Tuyet Nhung Le; Bao Han Le Nguyen; Thi Van Trang Tran
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When social phobia meets online-to-offline delivery apps: the perspective of protection motivation当社交恐惧症遇到线上到线下配送应用：保护动机的视角
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-28
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PREAI
deleteYongheng Meng; Pinyi Yao; Wenjing Fan
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Understanding digital risk governance in manufacturing supply chains: behavioral insights from prospect theory and evolutionary games
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-28
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PREAI
deleteRan Qiu; Linyu Wang; Yifan Jia; Liying Yu
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Examining the dual fit of virtual endorsements on purchase intention: evidence from PLS-SEM and fsQCA考察虚拟代言的双重契合度对购买意向的影响：基于PLS-SEM和fsQCA的证据
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-28
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PREAI
deleteYu-Hsin Chen; Dung Minh Nguyen
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Management ability and new quality productivity transition: a DID analysis of ESG performance and financial leverage thresholds in China’s high-pollution industries
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-28
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PREAI
deleteBinyu Liu; Qijun Jiang
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Quiet luxury, cultural boundaries: exploring lingerie consumption through emotional and social lenses in Indonesia宁静奢华，文化边界：通过情感和社会视角探索印度尼西亚的内衣消费
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-24
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PREAI
deleteHarry Mores; Amalia E. Maulana; Yosef Dedy Pradipto; Asnan Furinto
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The interplay of platform's self-operated logistics development sequence and preannouncement strategy under consideration of unified pricing
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-21
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PREAI
deletePing Li; Bin Wu
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Mass market advertising vs. referral rewards programs: which works better in social commerce?
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-17
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PREAI
deleteWei Wei; Baiyu Wu; Chen Tian
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Unpacking generation Z consumers' resistance to sustainable luxury products: an integrated approach using PLS-SEM and machine learning解构Z世代消费者对可持续奢侈品的抵制：采用PLS-SEM和机器学习的综合方法
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-13
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PREAI
deleteWenjie Qian
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Integrating regional economy, logistics and ecology: a collaborative assessment and strategy整合区域经济、物流与生态：协作性评估与策略
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-10
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PREAI
deleteCui Wang; Lu Chen; Xiaoxiao Si; Aiyong Lin
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The paradox of search costs: exploring the nonlinear effects on e-commerce basket value搜索成本的悖论：探索对电子商务购物车价值的非线性影响
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-10
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PREAI
deleteLi Chen; Hongming Gao
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Impact of social media celebrities credibility on followers’ online purchasing behavior: mediating role of followers’ loyaltySun, W.; Song, L.; Mangi, T.A.; Khoso, W.M. 社交媒体名人可信度对粉丝在线购买行为的影响：粉丝忠诚度的中介作用。Asia Pac. J. Mark. Logist. 2025. 提前发表。 [Google Scholar] [CrossRef]
deleteAsia Pacific Journal of Marketing and Logistics
IF5.1
delete2025-10-07
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PREAI
deleteWei Sun; Lijiao Song; Tanveer Ahmed Mangi; Wali Muhammad Khoso
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