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J

Journal of Marketing Communications

IF4.6
论文数75
被引数2133
期刊论文 75
发表时间
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Discursive path determination in advertising poster reading: A semio-Gestalt approach广告海报阅读中的话语路径确定：一种符号-格式塔方法
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IF4.6
delete2026-05-01
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deleteTrabelsi, Chamseddine; Saadi, Walid
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Extending social penetration theory to online brand communities: The impact of perceived identifiability on relational development and perceived enjoyment将社会渗透理论扩展到在线品牌社区：感知可识别性对关系发展和感知愉悦的影响
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deleteMeek, Stephanie; Lambert, Claire; Du Plessis, Laureane
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To smile or not to smile? Emoji-enhanced chatbots, brand coolness, and behavioral intention微笑还是不微笑？表情符号增强型聊天机器人、品牌酷感与行为意向
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deleteMargariti, Kostoula; Mouratidis, Angelos; Voutsa, Maria C.; Hatzithomas, Leonidas; Boutsouki, Christina
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Investigation on the behavioural intention towards electric vehicle: Extending Norm activation model with mindfulness and social influence电动汽车行为意向的调查：将正念和社会影响扩展到规范激活模型
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deleteBalumani, Rajalakshmi; Shanmugavel, Nagarajan
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Cues, perceptions, and beliefs: Decoding the driving mechanism of young people's willingness to purchase health food online线索、感知与信念：解码年轻人网购健康食品意愿的驱动机制
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IF4.6
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deleteChen, Hongmei; Li, Bowen; Wang, Heyao; Soomro, Jahangeer Ahmed
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Effects of actual self and ideal self in influencer marketing影响者营销中实际自我与理想自我的影响
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IF4.6
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deleteLin, Hsin-Hui; Chen, Ching-Feng; Duong, Nam Tien
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Systematic or shortcut? How roles and experience shape decision-making in cookieless advertising strategies in emerging markets系统性还是捷径？角色和经验如何塑造新兴市场中无Cookie广告策略的决策制定
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IF4.6
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deleteRahman, Shamma; Zhang, Yakun
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A bottom-up approach to sustainable destination brand equity: The antecedent role of sustainability communication自下而上的可持续目的地品牌资产构建：可持续性沟通的前置作用
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deleteSeric, Maja; Vernuccio, Maria; Pastore, Alberto; Mattiacci, Alberto
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Understanding YouTube influencers in Bangladesh: A content analysis of message strategies in sponsored vlogs理解孟加拉国的YouTube影响者：赞助Vlog中信息策略的内容分析
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deleteBegum, Monira; Xue, Fei
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Temu as non-marginalized resistance: Reconfiguring communicative affordances in global e-commerceTemu作为非边缘化阻力：重新配置全球电子商务的沟通可能性
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deleteLiu, Liming; Xiao, Yuqi
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Unintended impact of online behavioral advertising: Applying uses and gratifications and regret theory在线行为广告的意外影响：应用使用与满足理论和后悔理论
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deleteMishra, Sita; Saxena, Garima; Jain, Sheetal
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Messaging brand experience: Brand ethicality, brand trust, brand attitudes品牌体验的信息传递：品牌道德性、品牌信任、品牌态度
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deleteOzsacmaci, Bulent; Dursun, Tolga; Celik, Suleyman; Kilic, Tamer
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Steady posts, stronger bonds? Examining posting consistency and follower engagement for content creators稳定发帖，更牢固的联结？考察内容创作者的发帖一致性与粉丝互动
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deleteTafesse, Wondwesen; Hussain, Khalid
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Influencer advertising integrity: A multidimensional model and dual ethical mechanisms影响者广告的诚信：一个多维模型和双重伦理机制
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deleteLee, Jin-Myong; Kim, Hyo-Jung
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Digital communication narrative in the apple supply chain: Insights into traceability, certification, and sustainability数字通信叙事在苹果供应链中的应用：可追溯性、认证和可持续性的见解
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deleteSparacino, Antonina; Merlino, Valentina Maria; Rui, Mingze; Mastromonaco, Giulia; Brun, Filippo; Borra, Danielle; Massaglia, Stefano; Blanc, Simone
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Anticipated negative emotions and compassion as mediators of donation effectiveness in shocking charity advertising预期负面情绪和同情心作为震撼慈善广告中捐赠有效性的中介因素
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deleteBrito, Beatriz; Loureiro, Sandra Maria Correia
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Human-like vs. cartoonish virtual influencers: Exploring design effects on trust, uniqueness, message authenticity, and sustainable purchase intentions类人型与卡通式虚拟影响者：探究设计效应对信任、独特性、信息真实性和可持续购买意向的影响
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deleteWani, Tahir Ahmad; Nazir, Mehvish
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Emotional intelligence and facial emotion recognition from static freeze-frame images in a simulated video-call display情绪智力与从模拟视频通话显示中的静态冻结帧图像进行面部表情识别
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deleteMaresville, Charlotte De Sainte; Petr, Christine; Belk, Russell
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Why do food YouTubers have so many followers? A fuzzy QCA analysis为何美食类YouTuber拥有众多粉丝？——基于模糊集定性比较分析
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deleteSoto-Vives, Ruben; Vila-Lopez, Natalia; Kuster-Boluda, Ines
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Nostalgia marketing - a systematic literature review and future directions
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IF4.6
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deleteMukhopadhyay, Mayukh
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