Anna Křižanová - Publications, H-index & Citations

Anna Křižanová

university of zilina

14H指数

75论文数

852被引数

收录论文 9

发表时间

Why Do Companies Cook the Books? Empirical Study of the Motives of Creative Accounting of Slovak Companies

ADMINISTRATIVE SCIENCES

IF3.1

2024-07-22

OAAI

Michulek, Jakub; Gajanova, Lubica; Krizanova, Anna; Blazek, Roman

The Power of Emotional Advertising Appeals: Examining Their Influence on Consumer Purchasing Behavior and Brand-Customer Relationship

SUSTAINABILITY

IF3.3

2023-09-06

OAAI

Vrtana, David; Krizanova, Anna

Exploring the Affective Level in Adolescents in Relation to Advertising with a Selected Emotional Appeal

SUSTAINABILITY

IF3.3

2020-10-08

OAAI

Vrtana, David; Krizanova, Anna; Skorvagova, Eva; Valaskova, Katarina

Sustainable Brand Management of Alimentary Goods

SUSTAINABILITY

IF3.3

2020-01-11

OAAI

Majerova, Jana; Sroka, Wlodzimierz; Krizanova, Anna; Gajanova, Lubica; Lazaroiu, George; Nadanyiova, Margareta

The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment

SUSTAINABILITY

IF3.3

2019-12-09

OAAI

Krizanova, Anna; Lazaroiu, George; Gajanova, Lubica; Kliestikova, Jana; Nadanyiova, Margareta; Moravcikova, Dominika

Design of a CRM Level and Performance Measurement Model

SUSTAINABILITY

IF3.3

2018-07-23

OAAI

Krizanova, Anna; Gajanova, Lubica; Nadanyiova, Margareta

Green Marketing as the Source of the Competitive Advantage of the Business 绿色营销是企业竞争优势的源泉

SUSTAINABILITY

IF3.3

2017-11-30

110

OAAI

Moravcikova, Dominika; Krizanova, Anna; Kliestikova, Jana; Rypakova, Martina

Subsidies to Increase Remote Pollution?

SCIENCE AND ENGINEERING ETHICS

IF3

2017-04-12

PREAI

Kliestikova, Jana; Krizanova, Anna; Corejova, Tatiana; Kral, Pavol; Spuchlakova, Erika

Comparison of selected internationally recognized brand valuation methods

OECONOMIA COPERNICANA

IF10.8

2017-03-31

OAAI

Janoskova, Katarina; Krizanova, Anna

研究方向