Galen T. Trail - Publications, H-index & Citations

Galen T. Trail

Seattle University

37H指数

79论文数

5.7K被引数

收录论文 24

发表时间

The role of identity on receptivity to environmental messaging and its impact on fandom 身份对环境信息接受度的影响及其对粉丝文化的作用

SPORT MANAGEMENT REVIEW

IF3.8

2025-05-27

OAAI

Brian P. McCullough; Galen Trail; Timothy Kellison; Jessica R. Murfree

Ethics in quantitative sport management research: the impact of AI

INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP

IF2.7

2024-07-23

PREAI

Trail, Galen; Kim, Ari; Bang, Hyejin; Braunstein-Minkove, Jessica R.

Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior

INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP

IF2.7

2024-01-29

PREAI

Trail, Galen

How best to measure connection to a team: team identification, brand attitude/loyalty, consumer lifestyle or interest level?

INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP

IF2.7

2023-12-05

PREAI

Trail, Galen; Bang, Hyejin; Dees, Windy

Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?

INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP

IF2.7

2022-09-12

PREAI

Trail, Galen; Lee, Don; Triantafyllidis, Stavros; Minkove, Jessica; Kim, Ari; Sweeney, Kristi; Choi, Wanyong; Alfaro-Barrantes, Priscila

Assessing key performance indicators of corporate social responsibility initiatives in sport

EUROPEAN SPORT MANAGEMENT QUARTERLY

IF3.7

2022-02-03

PREAI

McCullough, Brian P.; Trail, Galen T.

The effects of vicarious achievement on BIRGing and CORFing: Testing moderating and mediating effects of team identification

SPORT MANAGEMENT REVIEW

IF3.8

2021-02-03

PREAI

Trail, Galen T.; Kim, Yu-Kyoum; Kwon, Harry Hyungil; Harrolle, Michelle Gacio; Braunstein-Minkove, Jessica R.; Dick, Ron

Consumer values versus perceived product attributes: Relationships among items from the MVS, PRS, and PERVAL scales

SPORT MANAGEMENT REVIEW

IF3.8

2021-02-03

PREAI

Lee, Donghun; Trail, Galen T.; Kwon, Hyungil H.; Anderson, Dean F.

Transformative marketing: health and well-being of Special Olympic athletes

INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP

IF2.7

2020-08-13

PREAI

McCullough, Brian P.; Trail, Galen T.

Marketing sustainability through sport: testing the sport sustainability campaign evaluation model

EUROPEAN SPORT MANAGEMENT QUARTERLY

IF3.7

2019-03-19

OAAI

Trail, Galen T.; McCullough, Brian P.

A model bridging team brand experience and sponsorship brand experience 团队品牌体验与赞助品牌体验的桥梁模型

INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP

IF2.7

2017-11-06

OAAI

Biscaia, Rui; Trail, Galen; Ross, Stephen; Yoshida, Masayuki

An examination of Oliver's product loyalty framework

INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP

IF2.7

2016-04-29

PREAI

Trail, Galen T.; James, Jeffrey D.; Kwon, Hyungil; Anderson, Dean; Robinson, Matthew J.

An Analysis of Multiple Spectator Consumption Behaviors, Identification, and Future Behavioral Intentions Within the Context of a New College Football Program

sport management review

IF3.5

2013-03-01

PREAI

Shapiro, Stephen L.; Ridinger, Lynn C.; Trail, Galen T.

The Influence of Personal Values and Goals on Cognitive and Behavioral Involvement in Sport

sport management review

IF3.5

2011-11-01

PREAI

Lee, Donghun; Trail, Galen

The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework

sport management review

IF3.5

2011-11-01

105

PREAI

Kim, Yu Kyoum; Trail, Galen; Ko, Yong Jae

A Conceptual Framework for Understanding Relationships Between Sport Consumers and Sport Organizations: A Relationship Quality Approach

sport management review

IF3.5

2011-01-01

116

PREAI

Kim, Yu Kyoum; Trail, Galen

Conative Loyalty of Latino and Non-Latino Professional Baseball Fans

sport management review

IF3.5

2010-07-01

PREAI

Harrolle, Michelle; Trail, Galen; Rodriguez, Ariel; Jordan, Jeremy

Constraints and Motivators: A New Model to Explain Sport Consumer Behavior

sport management review

IF3.5

2010-03-01

160

PREAI

Kim, Yu Kyoum; Trail, Galen

The Role of Psychological Contract in Intention to Continue Volunteering

sport management review

IF3.5

2009-09-01

PREAI

Kim, May; Trail, Galen T.; Lim, Jon; Kim, Yu Kyoum

The mediating role of perceived value: Team identification and purchase intention of team-licensed apparel

sport management review

IF3.5

2007-10-01

222

PREAI

Kwon, Harry H.; Trail, Galen; James, Jeffrey D.

研究方向