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科言猫学术研究的AI总结
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Yongjin Hwang

University of South Carolina System

4H指数
14论文数
64被引数
收录论文 6
发表时间
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The impact of live chat, streamer presence, and suspense on brand recognition in social live streaming services直播聊天、主播在场感以及悬念对社交直播服务中品牌认知的影响
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2025-04-25
err0
PREAI
errOck, Deokkyung; Hwang, Yongjin; Lee, Seomgyun; Baker, Bradley J.
err分享
err收藏
Gotta take my avatar shopping: impacts of interactive virtual shopping in esports
errINTERNET RESEARCH
IF6.8
err2025-01-14
err0
PREAI
errHwang, Yongjin; Gupta, Keshav; Ock, Deokkyung
err分享
err收藏
Musical congruity in sports: enhancing team branding in esports and traditional sports
errSPORT MANAGEMENT REVIEW
IF3.8
err2024-09-26
err1
PREAI
errHwang, Yongjin; Ballouli, Khalid
err分享
err收藏
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing: applying the FIRO theory
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2023-09-01
err1
PREAI
errOck, Deokkyung; Hwang, Yongjin
err分享
err收藏
Effects of in-game brand congruity on esports consumers' implicit and explicit memory游戏内品牌一致性对电子竞技消费者内隐和外显记忆的影响
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2022-06-16
err2
PREAI
errHwang, Yongjin; Watanabe, Nicholas Masafumi; Nagel, Mark
err分享
err收藏
Effects of Brand Congruity and Game Difficulty on Gamers' Response to Advertising in Sport Video Games品牌一致性和游戏难度对体育视频游戏中玩家广告反应的影响
errsport management review
IF3.5
err2017-09-01
err23
PREAI
errHwang, Yongjin; Ballouli, Khalid; So, Kevin; Heere, Bob
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
K
Kevin Kam Fung So
H 指数: 46 · 论文数: 142
B
Bradley J. Baker
H 指数: 25 · 论文数: 90
N
Nicholas M. Watanabe
H 指数: 21 · 论文数: 87
M
Mark Nagel
H 指数: 20 · 论文数: 169
K
Khalid Ballouli
H 指数: 11 · 论文数: 39
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