Jan LeBlanc Wicks - Publications, H-index & Citations | 科言猫

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Jan LeBlanc Wicks

University of Arkansas System

10H指数

37论文数

362被引数

收录论文 5

发表时间

DUAL-MODALITY DISCLAIMERS, EMOTIONAL APPEALS, AND PRODUCTION TECHNIQUES IN FOOD ADVERTISING AIRING DURING PROGRAMS RATED FOR CHILDREN Is There a Good Balance?

JOURNAL OF ADVERTISING

IF7

2009-12-01

64

PREAI

Wicks, Jan LeBlanc; Warren, Ron; Fosu, Ignatius; Wicks, Robert H.

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Food and beverage advertising to children on US television: Did national food advertisers respond?

JOURNALISM & MASS COMMUNICATION QUARTERLY

IF3.6

2007-12-01

22

PREAI

Warren, Ron; Wicks, Jan LeBlanc; Wicks, Robert H.; Fosu, Ignatius; Chung, Donghung

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Effective consumer protection or benign neglect? A model of television infomercial clearance

JOURNAL OF ADVERTISING

IF7

2001-03-01

4

PREAI

Wicks, JL; Abernethy, AM

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AN EXPLORATORY-STUDY OF TELEVISION ADVERTISING PRACTICES - DO PROFITABILITY AND ORGANIZATION SIZE AFFECT CLEARANCE FORMALITY

JOURNAL OF ADVERTISING

IF7

1991-09-01

10

PREAI

WICKS, JL

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INTERNAL AGENCY RELATIONSHIPS - ACCOUNT SERVICES AND CREATIVE PERSONNEL

JOURNAL OF ADVERTISING

IF7

1986-06-01

15

PREAI

VANDENBERGH, BG; SMITH, SJ; WICKS, JL

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