logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
B

Beichen Liang

East Tennessee State University

10H指数
17论文数
228被引数
收录论文 6
发表时间
logo
The goal is attainable: the effects of goal gradient and sub-goals on escalation of commitment in a new product evaluation
errINNOVATION & MANAGEMENT REVIEW
IF3.4
err2021-04-06
err0
errOAAI
errLiang, Beichen
err分享
err收藏
The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2021-01-23
err15
PREAI
errLiang, Beichen; Fu, Wei
err分享
err收藏
The effects of self-efficacy, process feedback, and task complexity on escalation of commitment in new product development
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2019-10-07
err12
PREAI
errLiang, Beichen
err分享
err收藏
Is the future static or dynamic? The role of culture on escalation of commitment in new product development
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2014-01-01
err27
PREAI
errLiang, Beichen; Kale, Sudhir H.; Cherian, Joseph
err分享
err收藏
The effect of culture on consumer choice: the need for conformity vs. the need for uniqueness
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2011-06-21
err27
PREAI
errLiang, Beichen; He, Yanbin
err分享
err收藏
Concrete thinking or ideographic language: which is the reason for Chinese people's higher imagery-generation abilities?
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2010-01-12
err7
PREAI
errLiang, Beichen; Cherian, Joseph; Liu, Yili
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
S
Sudhir H. Kalé
H 指数: 24 · 论文数: 89
J
Joseph Cherian
H 指数: 18 · 论文数: 73
F
Fu Wei
H 指数: 8 · 论文数: 44
Y
Yili Liu
H 指数: 2 · 论文数: 5
H 指数: 0 · 论文数: 3
已加载全部