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N

Nirmalya Bandyopadhyay

indian institute of management (iim system)

8H指数
34论文数
376被引数
收录论文 4
发表时间
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Unveiling promotion-induced variety-seeking: the roles of various types of promotional rewards and shopping motivations
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2024-06-17
err1
PREAI
errBandyopadhyay, Nirmalya
err分享
err收藏
Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation立即或延迟!各种类型的消费者促销是否推动了冲动购买？: 一项实证研究
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-07-01
err37
PREAI
errBandyopadhyay, Nirmalya; Sivakumaran, Bharadhwaj; Patro, Sanjay; Kumar, Ravi Shekhar
err分享
err收藏
The role of self-esteem, negative affect and normative influence in impulse buying A study from India
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2016-06-06
err35
PREAI
errBandyopadhyay, Nirmalya
err分享
err收藏
Classification of service quality attributes using Kano's model A study in the context of the Indian banking sector基于卡诺模型的服务质量属性分类 -- 以印度银行业为背景的研究
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2015-06-01
err17
PREAI
errBandyopadhyay, Nirmalya
err分享
err收藏

研究方向

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合作学者
合作期刊
B
Bharadhwaj Sivakumaran
H 指数: 24 · 论文数: 67
S
Sanjay Patro
H 指数: 7 · 论文数: 25
R
Ravi Shekhar Kumar
H 指数: 4 · 论文数: 9
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