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R

Ravi Shekhar Kumar

xlri -xavier school of management

4H指数
9论文数
322被引数
收录论文 3
发表时间
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Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda品牌企业社会责任分类的挑战与机遇: 回顾、新概念与未来研究议程
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2022-07-16
err9
errOAAI
errPrasad, Ashok A.; Kumar, Ravi Shekhar
err分享
err收藏
Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation立即或延迟!各种类型的消费者促销是否推动了冲动购买？: 一项实证研究
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-07-01
err37
PREAI
errBandyopadhyay, Nirmalya; Sivakumaran, Bharadhwaj; Patro, Sanjay; Kumar, Ravi Shekhar
err分享
err收藏
The impact of marketing activities on service brand equity: The mediating role of evoked experience
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2018-01-31
err36
PREAI
errKumar, Ravi Shekhar; Dash, Satyabhusan; Malhotra, Naresh K.
err分享
err收藏

研究方向

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合作学者
合作期刊
N
Naresh K. Malhotra
H 指数: 65 · 论文数: 335
B
Bharadhwaj Sivakumaran
H 指数: 24 · 论文数: 67
S
Satyabhusan Dash
H 指数: 14 · 论文数: 31
N
Nirmalya Bandyopadhyay
H 指数: 8 · 论文数: 34
S
Sanjay Patro
H 指数: 7 · 论文数: 25
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