Veronika Tarnovskaya - Publications, H-index & Citations

Veronika Tarnovskaya

lund university

14H指数

50论文数

696被引数

收录论文 7

发表时间

Market shaping MNCs in emerging markets - stakeholder engagement and the role of embeddedness

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2023-10-01

OAAI

Schaumann, Janina M.; Tarnovskaya, Veronika

Organizational resilience and internal branding: investigating the effects triggered by self-service technology

JOURNAL OF BRAND MANAGEMENT

IF4.1

2022-04-07

OAAI

Biedenbach, Galina; Biedenbach, Thomas; Hulten, Peter; Tarnovskaya, Veronika

Proactive Corporate Sustainability via Social Innovation-A Case Study of the Hennes & Mauritz Grand Challenge in Bangladesh

SUSTAINABILITY

IF3.3

2022-01-06

OAAI

Tarnovskaya, Veronika; Hanell, Sara Melen; Tolstoy, Daniel

B2B brand equity: investigating the effects of human capital and relational trust

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2019-02-13

PREAI

Biedenbach, Galina; Hulten, Peter; Tarnovskaya, Veronika

Corporate rebranding failure and brand meanings in the digital environment

MARKETING INTELLIGENCE & PLANNING

IF5.4

2018-04-10

PREAI

Tarnovskaya, Veronika; Biedenbach, Galina

Corporate brand as a contract with stakeholders - theology or pragmatism?

MARKETING INTELLIGENCE & PLANNING

IF5.4

2015-09-07

PREAI

Tarnovskaya, Veronika

Market-driving strategy implementation through global supplier relationships

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2012-08-01

PREAI

Elg, Ulf; Deligonul, Seyda Z.; Ghauri, Pervez N.; Danis, Wade; Tarnovskaya, Veronika

研究方向