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Lennora Putit

Faculty of Business Management

12H指数
95论文数
646被引数
收录论文 3
发表时间
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From brainwaves to buying: fMRI evidence of consumer unconscious behavior in marketing contexts从脑电波到购买行为：功能性磁共振成像证据揭示营销情境中消费者的无意识行为
errCurrent Psychology
IF2.6
err2026-09-03
err0
PREAI
errAhmed H. Alsharif; Salmi Mohd Isa; Nor Zafir Md Salleh; Lennora Putit; Ahmad Khraiwish; Javed Ali
err分享
err收藏
Consumer innovativeness and uncertainty avoidance in the acceptance of sustainable food innovations
errDISCOVER SUSTAINABILITY
IF3
err2025-11-04
err0
errOAAI
errAbdullah, Khairunnisa Mohamad; Putit, Lennora; Humaidi, Norshima; Ying Ying, Tiong; Hidayati, Tetra; Hendrayati, Heny
err分享
err收藏
Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers
errSUSTAINABILITY
IF3.3
err2023-03-04
err29
errOAAI
errAlsharif, Ahmed H. H.; Salleh, Nor Zafir Md; Hashem, E. Alharthi Rami; Khraiwish, Ahmad; Putit, Lennora; Arif, Lily Suriani Mohd
err分享
err收藏

研究方向

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合作学者
合作期刊
S
Salmi Mohd Isa
H 指数: 25 · 论文数: 138
A
Ahmed H. Alsharif
H 指数: 24 · 论文数: 53
N
Nor Zafir Md Salleh
H 指数: 21 · 论文数: 61
H
Heny Hendrayati
H 指数: 14 · 论文数: 244
A
Alharthi Rami Hashem E
H 指数: 11 · 论文数: 13
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