Nor Zafir Md Salleh - Publications, H-index & Citations

Nor Zafir Md Salleh

Faculty of Management

21H指数

61论文数

1.7K被引数

收录论文 11

发表时间

From brainwaves to buying: fMRI evidence of consumer unconscious behavior in marketing contexts 从脑电波到购买行为：功能性磁共振成像证据揭示营销情境中消费者的无意识行为

Current Psychology

IF2.6

2026-09-03

PREAI

Ahmed H. Alsharif; Salmi Mohd Isa; Nor Zafir Md Salleh; Lennora Putit; Ahmad Khraiwish; Javed Ali

Perceived Authenticity, Destination Image, and Employee Attitude on Medical Tourist Revisit Intention: The Role of Perceived Satisfaction in Moderation 感知真实性、目的地形象及员工态度对医疗旅游重游意向的影响：感知满意度的调节作用

SAGE OPEN

IF2

2025-10-01

PREAI

Abubakar, Ayodele; Ramdan, Mohamad Rohieszan; Salleh, Nor Zafir; Mastor, Nor Hamimah; Ting, Cui Jue; Adam, Sabrinah

The synergy of neuromarketing and artificial intelligence: A comprehensive literature review in the last decade 神经营销学与人工智能的协同作用：近十年综合文献综述

Future Business Journal

IF2.7

2025-07-21

OAAI

Ahmed H. Alsharif; Junhai Wang; Salmi Mohd Isa; Nor Zafir Md Salleh; Husam Azzawi Dawas; Mohammed H. Alsharif

Exploring the Tourism, Neuro-tourism, and Hospitality Nexus: A Comprehensive Bibliometric Analysis

JOURNAL OF TOURISM AND SERVICES

IF5.1

2023-12-18

OAAI

Alsharif, Ahmed H.; Salleh, Nor Zafir Md; Pileliene, Lina; Al-Zahrani, Shaymah Ahmed

Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers

SUSTAINABILITY

IF3.3

2023-03-04

OAAI

Alsharif, Ahmed H. H.; Salleh, Nor Zafir Md; Hashem, E. Alharthi Rami; Khraiwish, Ahmad; Putit, Lennora; Arif, Lily Suriani Mohd

Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944-2021)

HELIYON

IF3.6

2023-01-01

OAAI

Hashem, E. Alharthi Rami; Salleh, Nor Zafir Md; Abdullah, Mazilah; Ali, Adnan; Faisal, Faisal; Nor, Roshazlizawati Mohd

The Social Media Break-Up: Psycho-Behavioral Measures and Implications

IEEE ACCESS

IF3.6

2022-01-01

OAAI

Ahmed, Rizwan Raheem; Qureshi, Jawaid Ahmed; Arshad, Farhan; Hashem E, Alharthi Rami; Channar, Zahid Ali; Parmar, Vishnu; Salleh, Nor Zafir Md

Neuromarketing research in the last five years: a bibliometric analysis

COGENT BUSINESS & MANAGEMENT

IF2.9

2021-10-06

OAAI

Alsharif, Ahmed H.; Md Salleh, Nor Zafir; Baharun, Rohaizat; Hashem, E. Alharthi Rami

Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes

SUSTAINABILITY

IF3.3

2021-06-07

OAAI

Alsharif, Ahmed H.; Salleh, Nor Zafir Md; Baharun, Rohaizat; Hashem, Alharthi Rami E.; Mansor, Aida Azlina; Ali, Javed; Abbas, Alhamzah F.

Antecedents, consequences, and reducers of perceived risk in social media: A systematic literature review and directions for further research 社交媒体中感知风险的前因、后果和降低因素: 系统的文献综述和进一步研究的方向

PSYCHOLOGY & MARKETING

IF9.1

2019-11-04

PREAI

Rehman, Zia Ur; Baharun, Rohaizat; Salleh, Nor Zafir Md

Current trends on Halal tourism: Cases on selected Asian countries

tourism management

IF6.9

2016-07-01

PREAI

Samori, Zakiah; Salleh, Nor Zafir Md; Khalid, Mohammad Mahyuddin

研究方向