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Andong Cheng

University of Delaware

6H指数
16论文数
123被引数
收录论文 7
发表时间
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The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product条件促销悖论：条件促销在何种情况下以及为何会降低促销产品的总销量
errJOURNAL OF MARKETING RESEARCH
IF5
err2024-12-11
err0
PREAI
errCheng, Andong; Blank, Ashley Stadler
err分享
err收藏
Responding to COVID-19: The impact of corporate social responsibility on consumer behavior
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2023-08-16
err0
errOAAI
errBlank, Ashley Stadler; Loveland, Katherine E.; Cheng, Andong; Beck, Scott; Rundus, Austin
err分享
err收藏
Tiered discounts as multiple reference points for spending
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2022-12-13
err3
PREAI
errCheng, Andong; Ross, Gretchen R.
err分享
err收藏
Variable Pricing in Restaurant Revenue Management: A Priority Mixed Bundle Strategy
errCORNELL HOSPITALITY QUARTERLY
IF3
err2022-06-16
err7
PREAI
errWebb, Timothy; Ma, Jing; Cheng, Andong
err分享
err收藏
Picking Gifts for Picky People
errJOURNAL OF RETAILING
IF10.2
err2021-06-01
err19
errOAAI
errCheng, Andong; Meloy, Margaret G.; Polman, Evan
err分享
err收藏
Identifying Picky Shoppers: Who They Are and How to Spot Them
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2021-03-12
err7
errOAAI
errCheng, Andong; Baumgartner, Hans; Meloy, Margaret G.
err分享
err收藏
Double Mental Discounting: When a Single Price Promotion Feels Twice as Nice
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-04-01
err32
PREAI
errCheng, Andong; Cryder, Cynthia
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
E
Evan Polman
H 指数: 21 · 论文数: 73
C
Cynthia Cryder
H 指数: 20 · 论文数: 60
Jing Ma 封面图
Jing Ma (Jing Ma)
H 指数: 17 · 论文数: 111
H
Hans Baumgartner
H 指数: 13 · 论文数: 64
T
Timothy Webb
H 指数: 11 · 论文数: 33
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