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Journal of Marketing Research

IF5
论文数2869
被引数29050
期刊论文 2869
发表时间
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Collaborating on Research Transparency研究透明度合作
deleteJournal of Marketing Research
IF5
delete2026-10-10
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PREAI
deleteRebecca Hamilton; Brett R. Gordon; Raghuram Iyengar; Kapil Tuli; Karen Page Winterich; Francesco Zanibellato
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Predicting the Memorability of Brand Slogans预测品牌口号的记忆度
deleteJournal of Marketing Research
IF5
delete2026-08-21
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PREAI
deleteAda Aka; John McCoy
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Ready to Convert? How to Talk with Sales Leads准备好转化了吗？如何与销售线索沟通
deleteJournal of Marketing Research
IF5
delete2026-08-21
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PREAI
deleteBitty Balducci; Detelina Marinova; Jagdip Singh
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Gaming the Marketplace: Consumer Opportunism and Beliefs about Societal Hierarchy操纵市场：消费者机会主义与社会等级观念
deleteJournal of Marketing Research
IF5
delete2026-08-03
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PREAI
deleteShilpa Madan; Aparna Labroo; Constantine S. Katsikeas
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Evaluating Novel Unstructured Treatments with Generative AI: A Causal Prediction Framework评估新颖非结构化治疗方案与生成式AI：一种因果预测框架
deleteJournal of Marketing Research
IF5
delete2026-08-03
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PREAI
deletePaul B. Ellickson; Wreetabrata Kar; James C. Reeder; Guang Zeng
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Taking a Stance, for Now or Forever: Optimizing the Communication of Corporate Political Activism暂定立场或永久立场：优化企业政治活动的沟通
deleteJournal of Marketing Research
IF5
delete2026-07-07
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PREAI
deleteFreeman Wu; Helen van der Sluis; Lauren Grewal; Aradhna Krishna
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EXPRESS: Consumer Interactions and Peer Effects in Socially-Connected Digital ProductsEXPRESS：社会关联型数字产品中的消费者互动与同伴效应
deleteJournal of Marketing Research
IF5
delete2026-06-16
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PREAI
deleteYijun Chen; Yulia Nevskaya
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EXPRESS: The Three-dimensional Effect in Logo Design: When Depth Cues Improve Brand Purchase LikelihoodEXPRESS：标志设计中的三维效果：当深度线索提升品牌购买可能性时
deleteJournal of Marketing Research
IF5
delete2026-06-05
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PREAI
deleteTaku Togawa; Naoto Onzo
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EXPRESS: Modeling Dynamic Consumer Preferences from Few-shot Data: A Meta-Learning ApproachEXPRESS：基于元学习方法的少量样本数据动态消费者偏好建模
deleteJournal of Marketing Research
IF5
delete2026-06-03
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PREAI
deleteMingzhang Yin; Khaled Boughanmi; Anirban Mukherjee
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The Economic Consequences of Risk Absorption in Business-to-Business Relationships: Evidence from Indirect Auto Lending企业间关系中风险吸收的经济后果：来自间接汽车贷款的证据
deleteJournal of Marketing Research
IF5
delete2026-06-02
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PREAI
deleteHuanhuan Shi; Qiang (Kris) Zhou; Adithya Pattabhiramaiah; Shrihari Sridhar
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The “Dark Is Hardworking” Association: How Skin Tone Affects Perceptions of Service Providers in India
deleteJournal of Marketing Research
IF5
delete2026-05-28
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PREAI
deleteTanuka Ghoshal; Tripat Gill
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EXPRESS: Do fMRI Data Improve Predictions of Product Adoption by Store Managers and Sales per Store of Consumer Packaged Goods?
deleteJournal of Marketing Research
IF5
delete2026-05-26
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PREAI
deletePaulo Albuquerque; Anita Tusche; Marton Varga; Nadine R. Gier-Reinartz; Bernd Weber; Hilke Plassmann
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The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect水平与垂直产品展示方式对吸引力效应的影响
deleteJournal of Marketing Research
IF5
delete2026-05-26
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PREAI
deleteJungkeun Kim; Jongwon Park; Harmen Oppewal
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Welfare Implications of Democratization in Content Creation: Generative AI and Beyond内容创作民主化的福利影响：生成式AI及更远
deleteJournal of Marketing Research
IF5
delete2026-05-21
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PREAI
deleteTianxin Zou; Zijun (June) Shi; Yue Wu
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EXPRESS: Picture This: How Review Valence Shapes the Quality and Helpfulness of User-Generated PhotosEXPRESS：想象一下：评论情感如何影响用户生成图片的质量和有用性
deleteJournal of Marketing Research
IF5
delete2026-05-04
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PREAI
deleteJiani Xue; Shiri Melumad
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EXPRESS: A More Creative World Is a More Sustainable One: How to Increase Length of Product Usage through Creativity and Emotional AttachmentEXPRESS：更具创造性的世界更具可持续性：如何通过创造力和情感联系延长产品使用寿命
deleteJournal of Marketing Research
IF5
delete2026-04-17
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PREAI
deleteLudovica Cesareo; Cesare Amatulli; Alessandro M. Peluso; Matteo De Angelis
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EXPRESS: Separating the Artist from the Art: Social Media Boycotts, Platform Sanctions, and Music ConsumptionEXPRESS：区分艺术家与作品：社交媒体抵制、平台制裁与音乐消费
deleteJournal of Marketing Research
IF5
delete2026-04-13
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PREAI
deleteDaniel Winkler; Nils Wlömert; Jūra Liaukonytė
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The Effect of Downvotes on Content Creation: Evidence from Social Media社交媒体中下架投票对内容创作的影响：来自社交媒体的证据
deleteJournal of Marketing Research
IF5
delete2026-04-13
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PREAI
deleteVarad Deolankar; Jessica Fong; S. Sriram
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When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points当购买前提条件何时能增加购买意愿？外部参考点的作用
deleteJournal of Marketing Research
IF5
delete2026-04-10
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PREAI
deleteGuanzhong Du; David J. Hardisty
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Does Puffery Sell? Evidence from Airbnb夸大宣传能促进销售吗？来自Airbnb的证据
deleteJournal of Marketing Research
IF5
delete2026-04-08
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PREAI
deleteMichael Thomas
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