Akshaya Vijayalakshmi - Publications, H-index & Citations

Akshaya Vijayalakshmi

indian institute of management (iim system)

8H指数

27论文数

203被引数

收录论文 7

发表时间

What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children

JOURNAL OF ADVERTISING

IF7

2024-09-11

PREAI

Vijayalakshmi, Akshaya; Laczniak, Russell N.

Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection

JOURNAL OF RETAILING

IF10.2

2023-09-01

OAAI

Mukhopadhyay, Soumya; Vijayalakshmi, Akshaya; Jain, Shailendra P.

One-click at a time: Empowering mothers for their adolescent children's educational expenditures through social media usage

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2022-12-11

PREAI

Vijayalakshmi, Akshaya; Lin, Meng-Hsien (Jenny)

Domestic workers and sexual harassment in India: Examining preferred response strategies

WORLD DEVELOPMENT

IF4.8

2022-07-01

PREAI

Vijayalakshmi, Akshaya; Dev, Pritha; Kulkarni, Vaibhavi

Evaluating Adolescents' Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation

JOURNAL OF ADVERTISING

IF7

2020-06-30

OAAI

Vijayalakshmi, Akshaya; Lin, Meng-Hsien (Jenny); Laczniak, Russell N.

Children's media socialisation: parental concerns and mediation in Iran

hospitality marketing management

IF3

2018-09-14

PREAI

Kordrostami, Melika; Vijayalakshmi, Akshaya; Laczniak, Russell N.

Fairness in franchisor-franchisee relationship: an integrative perspective

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2018-05-08

PREAI

Shaikh, Ateeque; Sharma, Dheeraj; Vijayalakshmi, Akshaya; Yadav, Rama Shankar

研究方向