Patrick Legohérel - Publications, H-index & Citations

Patrick Legohérel

cnrs - institute for humanities & social sciences (inshs)

17H指数

119论文数

891被引数

收录论文 8

发表时间

Scent marketing: linking the scent congruence with brand image

international journal of hospitality management

IF9

2021-01-21

PREAI

Errajaa, Karim; Legoherel, Patrick; Dauce, Bruno; Bilgihan, Anil

Consumer reactions to olfactory congruence with brand image 消费者对嗅觉与品牌形象一致性的反应

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2020-01-01

PREAI

Errajaa, Karim; Dauce, Bruno; Legoherel, Patrick

The influence of interactive window displays on expected shopping experience

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT

IF5.5

2018-09-10

PREAI

Lecointre-Erickson, Danielle; Dauce, Bruno; Legoherel, Patrick

Immersion and emotional reactions to the ambiance of a multiservice space: The role of perceived congruence between odor and brand image

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2018-01-01

PREAI

Errajaa, Karim; Legoherel, Patrick; Dauce, Bruno

Typography in destination advertising: An exploratory study and research perspectives

TOURISM MANAGEMENT

IF12.4

2017-12-01

PREAI

Amar, Jennifer; Droulers, Olivier; Legoherel, Patrick

INTRODUCTION

JOURNAL OF TRAVEL & TOURISM MARKETING

IF9

2015-10-09

OAAI

Legoherel, Patrick; Schwartz, Zvi; Heo, Cindy Yoonjoung; Wang, Xuan Lorna

Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market

TOURISM MANAGEMENT

IF12.4

2015-02-01

PREAI

Legoherel, Patrick; Hsu, Cathy H. C.; Dauce, Bruno

Nine-ending prices and consumer's behavior: A field study in a restaurant 九端价格与消费者行为: 一家餐馆的实地研究

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT

IF8.3

2009-03-01

PREAI

Gueguen, Nicolas; Jacob, Celine; Legoherel, Patrick; Ngobo, Paul

研究方向