Audrey Gilmore - Publications, H-index & Citations

Audrey Gilmore

Ulster University

44H指数

149论文数

8.6K被引数

收录论文 9

发表时间

Four questions of entrepreneurial marketing education: Perspectives of university educators

JOURNAL OF BUSINESS RESEARCH

IF9.8

2020-05-01

PREAI

Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; Pattinson, Hugh

Value and alliance capability and the formation of strategic alliances in SMEs: The impact of customer orientation and resource optimisation

JOURNAL OF BUSINESS RESEARCH

IF9.8

2018-06-01

PREAI

O'Dwyer, Michele; Gilmore, Audrey

Aggravated fragmentation: A case study of SME behaviour in two emerging heritage tourism regions

TOURISM MANAGEMENT

IF12.4

2017-06-01

OAAI

McCamley, Claire; Gilmore, Audrey

An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases

MARKETING INTELLIGENCE & PLANNING

IF5.4

2016-04-04

OAAI

Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey

A framework for SME retail branding

hospitality marketing management

IF3

2015-07-13

PREAI

Mitchell, Richard; Hutchinson, Karise; Quinn, Barry; Gilmore, Audrey

Loyalty card adoption in SME retailers: the impact upon marketing management

EUROPEAN JOURNAL OF MARKETING

IF5.1

2015-04-13

PREAI

Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey; Reid, Andrea

A new era of consumer marketing? An application of co-creational marketing in the music industry 消费者营销的新时代？合创营销在音乐产业中的应用

EUROPEAN JOURNAL OF MARKETING

IF5.1

2013-11-11

PREAI

Gamble, Jordan; Gilmore, Audrey

Editorial: Strategic marketing management in small and medium-sized enterprises

INTERNATIONAL ENTREPRENEURSHIP AND MANAGEMENT JOURNAL

IF3.9

2011-03-03

OAAI

Gilmore, Audrey; Kraus, Sascha; O'Dwyer, Michele; Miles, Morgan

Innovative marketing in SMEs

EUROPEAN JOURNAL OF MARKETING

IF5.1

2009-02-13

174

PREAI

O'Dwyer, Michele; Gilmore, Audrey; Carson, David

研究方向