Mario Kienzler - Publications, H-index & Citations

Mario Kienzler

Linkoping University

9H指数

30论文数

356被引数

收录论文 8

发表时间

Gain-sharing in performance-based contracting: How risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2023-11-01

OAAI

Keranen, Joona; Kienzler, Mario; Salonen, Anna; Terho, Harri; Totzek, Dirk

Advancing value-based selling research in B2B markets: A theoretical toolbox and research agenda

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2023-05-01

OAAI

Keraenen, Joona; Totzek, Dirk; Salonen, Anna; Kienzler, Mario

Individual differences in susceptibility to financial bullshit

JOURNAL OF BEHAVIORAL AND EXPERIMENTAL FINANCE

IF4.7

2022-06-01

OAAI

Kienzler, Mario; Vastfjall, Daniel; Tinghog, Gustav

New product pricing in business markets: The role of psychological traits

JOURNAL OF BUSINESS RESEARCH

IF9.8

2021-09-01

PREAI

Hinterhuber, Andreas; Kienzler, Mario; Liozu, Stephan

Purchasing professionals and the flat-rate bias: Effects of price premiums, past usage, and relational ties on price plan choice

JOURNAL OF BUSINESS RESEARCH

IF9.8

2021-08-01

OAAI

Kienzler, Mario; Kowalkowski, Christian; Kindstrom, Daniel

Intuitive pricing by independent store managers: Challenging beliefs and practices

JOURNAL OF BUSINESS RESEARCH

IF9.8

2020-07-01

OAAI

Benoit, Sabine; Kienzler, Mario; Kowalkowski, Christian

Value-based selling: a multi-component exploration

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2019-03-04

PREAI

Kienzler, Mario; Kindstrom, Daniel; Brashear-Alejandro, Thomas

Pricing strategy: A review of 22 years of marketing research 定价策略: 22年市场营销研究回顾

JOURNAL OF BUSINESS RESEARCH

IF9.8

2017-09-01

PREAI

Kienzler, Mario; Kowalkowski, Christian

研究方向