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R

Rodrigo Heldt

pontifícia universidade católica do rio grande do sul

4H指数
14论文数
148被引数
收录论文 5
发表时间
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Understanding customer data sharing in open finance理解开放金融中的客户数据共享
errJournal of Financial Services Marketing
IF4.3
err2026-05-01
err0
PREAI
errRamos, Vannice Arrais; Heldt, Rodrigo; Imhoff, Marlon
err分享
err收藏
A framework to improve churn prediction performance in retail banking提高零售银行业务流失预测性能的框架
errFINANCIAL INNOVATION
IF7.2
err2024-01-13
err3
errOAAI
errBrito, Joao B. G.; Bucco, Guilherme B.; Heldt, Rodrigo; Becker, Joao L.; Silveira, Cleo S.; Luce, Fernando B.; Anzanello, Michel J.
err分享
err收藏
Brand equity chain and brand equity measurement approaches品牌资产链与品牌资产测量方法
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2023-03-31
err15
PREAI
errde Oliveira, Marta Olivia Rovedder; Heldt, Rodrigo; Silveira, Cleo Schmitt; Luce, Fernando Bins
err分享
err收藏
Predicting customer value per product: From RFM to RFM/P预测每个产品的客户价值: 从RFM到RFM/P
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-04-01
err39
PREAI
errHeldt, Rodrigo; Silveira, Cleo Schmitt; Luce, Fernando Bins
err分享
err收藏
Trade-off between value creation and value appropriation?价值创造和价值占有之间的权衡？
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2020-06-17
err6
PREAI
errSilveira, Cleo Schmitt; Rovedder de Oliveira, Marta Olivia; Heldt, Rodrigo; Luce, Fernando Bins
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
M
Michel J. Anzanello
H 指数: 28 · 论文数: 180
J
João Luiz Becker
H 指数: 17 · 论文数: 115
F
Fernando Bins Luce
H 指数: 14 · 论文数: 64
M
Marta Olívia Rovedder de Oliveira
H 指数: 9 · 论文数: 50
J
João B. G. Brito
H 指数: 6 · 论文数: 14
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