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M

Marta Olívia Rovedder de Oliveira

Universidade Federal de Santa Maria (UFSM)

9H指数
50论文数
266被引数
收录论文 9
发表时间
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Corporate social responsibility and its effects on brand equity and corporate reputation in the cosmetics industry企业社会责任及其对化妆品行业品牌资产和企业声誉的影响
errDiscover Sustainability
IF3
err2026-04-24
err0
PREAI
errKumer, Isabela Marques; Glasenapp, Sirlei; de Oliveira, Marta Olivia Rovedder
err分享
err收藏
“Don't Fail With Me. I Will Complain”! A Study on Consumer Negative Emotions and Behaviours“不要和我搞砸。我会投诉”! 一项关于消费者负面情绪和行为的研究
errInternational Journal of Consumer Studies
IF7.6
err2026-03-29
err0
errOAAI
errMatheus Frohlich Marquetto; Marta Olivia Rovedder de Oliveira; Amélia Maria Pinto da Cunha Brandão
err分享
err收藏
Brand equity chain and brand equity measurement approaches品牌资产链与品牌资产测量方法
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2023-03-31
err15
PREAI
errde Oliveira, Marta Olivia Rovedder; Heldt, Rodrigo; Silveira, Cleo Schmitt; Luce, Fernando Bins
err分享
err收藏
Brand equity and company performance: evidence from a quasi-experiment in an emerging market品牌资产与公司绩效: 来自新兴市场准实验的证据
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2023-03-30
err5
PREAI
errde Oliveira, Marta Olivia Rovedder; Sonza, Igor Bernardi; da Silva, Tamires Silva
err分享
err收藏
Trade-off between value creation and value appropriation?价值创造和价值占有之间的权衡？
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2020-06-17
err6
PREAI
errSilveira, Cleo Schmitt; Rovedder de Oliveira, Marta Olivia; Heldt, Rodrigo; Luce, Fernando Bins
err分享
err收藏
Brand equity, risk and return in Latin America
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2018-08-20
err14
PREAI
errRovedder de Oliveira, Marta Olivia; Stefanan, Aline Armanini; Lobler, Mauri Leodir
err分享
err收藏
Comparing alternative approaches to estimate customer equity比较评估客户资产的替代方法
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2017-08-07
err5
PREAI
errSilveira, Cleo Schmitt; Rovedder de Oliveira, Marta Olivia; Luce, Fernando Bins
err分享
err收藏
Brand equity estimation model
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2015-12-01
err39
PREAI
errRovedder de Oliveira, Marta Olivia; Silveira, Cleo Schmitt; Luce, Fernando Bins
err分享
err收藏
Customer equity and market value: Two methods, same results?客户资产和市场价值: 两种方法，结果相同？
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2012-12-01
err13
PREAI
errSilveira, Cleo Schmitt; Rovedder de Oliveira, Marta Olivia; Luce, Fernando Bins
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
A
Amélia Brandão
H 指数: 15 · 论文数: 73
F
Fernando Bins Luce
H 指数: 14 · 论文数: 64
I
Igor Bernardi Sonza
H 指数: 8 · 论文数: 72
M
Mauri Leodir Löbler
H 指数: 8 · 论文数: 144
C
Cleo Schmitt Silveira
H 指数: 6 · 论文数: 14
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