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G

Geoff Simmons

Ulster University

22H指数
110论文数
2.0K被引数
收录论文 4
发表时间
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Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory
errmarketing theory and practice
IF2.8
err2023-03-30
err9
errOAAI
errSimmons, Geoff; Durkin, Mark
err分享
err收藏
The impact of the COVID-19 pandemic on grocery shopper behaviour: Analysis of shopper behaviour change using store transaction data
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2022-02-22
err20
errOAAI
errBoyle, Paul; Bond, Raymond; Carracedo, Jorge Martinez; Simmons, Geoff; Mulvenna, Maurice; Hollywood, Lynsey
err分享
err收藏
Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
errINTERNATIONAL SMALL BUSINESS JOURNAL-RESEARCHING ENTREPRENEURSHIP
IF3.9
err2019-10-03
err24
errOAAI
errDidonet, Simone Regina; Fearne, Andrew; Simmons, Geoff
err分享
err收藏
Branding strategies for high-technology products: The effects of consumer and product innovativeness高科技产品的品牌战略: 消费者和产品创新的影响
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2017-01-01
err46
errOAAI
errTruong, Yann; Klink, Richard R.; Simmons, Geoff; Grinstein, Amir; Palmer, Mark
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
M
Maurice Mulvenna
H 指数: 40 · 论文数: 478
R
Raymond Bond
H 指数: 38 · 论文数: 496
A
Andrew Fearne
H 指数: 37 · 论文数: 234
M
Mark Durkin
H 指数: 27 · 论文数: 80
L
Lynsey Hollywood
H 指数: 20 · 论文数: 86
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