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D

David Mazursky

Bocconi University

31H指数
126论文数
5.2K被引数
收录论文 14
发表时间
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Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2014-04-18
err72
PREAI
errSteinhart, Yael; Kamins, Michael; Mazursky, David; Noy, Avraham
err分享
err收藏
How Do Financial Constraints Affect Creativity?
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2013-12-06
err45
errOAAI
errScopelliti, Irene; Cillo, Paola; Busacca, Bruno; Mazursky, David
err分享
err收藏
Constraints of Internally and Externally Derived Knowledge and the Innovativeness of Technological Output: The Case of the United States
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2013-10-07
err12
PREAI
errRosenzweig, Stav; Mazursky, David
err分享
err收藏
Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2013-02-01
err11
PREAI
errSteinhart, Yael; Kamins, Michael A.; Mazursky, David; Noy, Avraham
err分享
err收藏
A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation品牌延伸的双过程模型: 基于分类特征和基于主题关系的相似性独立驱动品牌延伸评价
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2011-12-27
err55
PREAI
errEstes, Zachary; Gibbert, Michael; Guest, Duncan; Mazursky, David
err分享
err收藏
The Effect of Social Cues on Sniping Behavior in Internet Auctions: Field Evidence and a Lab Experiment
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2011-11-01
err17
PREAI
errKamins, Michael A.; Noy, Avi; Steinhart, Yael; Mazursky, David
err分享
err收藏
How successful would a phone-pillow be: Using dual process theory to predict the success of hybrids involving dissimilar products
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2009-07-04
err27
PREAI
errGibbert, Michael; Mazursky, David
err分享
err收藏
In the aftermath of invalidation: Shaping judgment rules on learning that previous information was invalid
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2008-01-25
err10
PREAI
errMazursky, D; Schul, Y
err分享
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Inevitably reborn: The reawakening of extinct innovations
errTECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF13.3
err2004-11-01
err6
PREAI
errGoldenberg, J; Libai, B; Louzoun, Y; Mazursky, D; Solomon, S
err分享
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Taking stock of stockbrokers: Exploring momentum versus contrarian investor strategies and profiles
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2002-09-01
err26
PREAI
errMorrin, M; Jacoby, J; Johar, GV; He, X; Kuss, A; Mazursky, D
err分享
err收藏
LEARNING FROM THE AD OR RELYING ON RELATED ATTITUDES - THE MODERATING ROLE OF INVOLVEMENT
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err1992-08-01
err15
PREAI
errMAZURSKY, D; SCHUL, Y
err分享
err收藏
CONDITIONS FACILITATING SUCCESSFUL DISCOUNTING IN CONSUMER DECISION-MAKING
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1990-03-01
err30
PREAI
errSCHUL, Y; MAZURSKY, D
err分享
err收藏
THE EFFECTS OF ADVERTISEMENT ENCODING ON THE FAILURE TO DISCOUNT INFORMATION - IMPLICATIONS FOR THE SLEEPER EFFECT
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err1988-06-01
err25
PREAI
errMAZURSKY, D; SCHUL, Y
err分享
err收藏
NEW DIRECTIONS IN BEHAVIORAL PROCESS RESEARCH - IMPLICATIONS FOR SOCIAL-PSYCHOLOGY
errJOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY
IF3.1
err1987-03-01
err61
errOAAI
errJACOBY, J; JACCARD, J; KUSS, A; TROUTMAN, T; MAZURSKY, D
err分享
err收藏

研究方向

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