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Journal of Interactive Marketing 封面图

Journal of Interactive Marketing

IF7.8
论文数551
被引数5652
期刊论文 551
发表时间
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Bridging Research and Practice: Strategies for Managing Negative Online Reviews连接研究与实务：管理负面在线评论的策略
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IF7.8
delete2026-06-29
delete0
PREAI
deleteSteven Mark Shugan; Man Xie
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EXPRESS: Salesperson Attractiveness Beyond Looks in Livestreaming E-commerce: Mixed Method of Multimodal Machine Learning and Explainable AIEXPRESS：直播电商中销售人员的吸引力超越外表：多模态机器学习与可解释AI的混合方法
deleteJournal of Interactive Marketing
IF7.8
delete2026-06-19
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PREAI
deleteXin Wen; Haijun Xu; Ziyao Huang; Chengcheng Liao
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EXPRESS: Digital Disposal: Self-Perceptions of Online Inauthenticity Promote Social Media AbandonmentEXPRESS：数字丢弃：在线虚假的自我感知促进社交媒体放弃
deleteJournal of Interactive Marketing
IF7.8
delete2026-06-05
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PREAI
deleteSokiente W. Dagogo-Jack; Krissa Z. Nakos; Alex Kaju
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Prospecting Versus Retargeting: Insights from a Geography-Based Field Experiment地理基础实地实验中勘探与再定位的对比研究
deleteJournal of Interactive Marketing
IF7.8
delete2026-05-08
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PREAI
deleteJeffrey S. Larson; Jeffrey P. Dotson
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EXPRESS: The Impact of Follower-Based Status Change on Influencer Content Creation: Evidence from a Regression Discontinuity ApproachEXPRESS：基于粉丝的状态变化对网红内容创作的影响：来自回归断点设计方法的证据
deleteJournal of Interactive Marketing
IF7.8
delete2026-04-19
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PREAI
deleteXiuli Zhong; Fang Wu; Qi Sun; Junni Chen
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EXPRESS: (Dis)content: How Deliberate, Less Moderated Expressions of Perceived Injustice Signal Shifts in Consumer Confidence and Protest ParticipationEXPRESS：(不满/满意)：有意识、较少受调控的对不公正感知的表达如何表明消费者信心和抗议参与度的转变
deleteJournal of Interactive Marketing
IF7.8
delete2026-04-17
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PREAI
deleteSheena Sidhu; Tom van Laer; Ellen Garbarino
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From Insight to Impact: Closing the Marketing Science Value Chain with Interactive, Research-Driven Apps从洞见到影响：通过互动、研究驱动的应用程序闭合营销科学价值链
deleteJournal of Interactive Marketing
IF7.8
delete2026-04-13
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PREAI
deleteKonstantin Pikal; Francisco Villarroel Ordenes; Dennis Herhausen; Paolo Tamagnini
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Marketing AI Superiority: Risks of Using the “Better-Than-Human” Framing营销AI优势：“优于人类”框架的使用风险
deleteJournal of Interactive Marketing
IF7.8
delete2026-04-08
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PREAI
deleteAndrea Weihrauch; Chunya Xie
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Selling Together: A Signaling Perspective on Co-Livestreaming Effectiveness协同直播：从信号传递视角看其有效性
deleteJournal of Interactive Marketing
IF7.8
delete2026-02-09
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PREAI
deleteZhi Yang; Lixiang Zhang; Xia Cao; Hui Lu
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Theory of Machine: Lay Beliefs About Algorithmic Data Processing Drive Recommendation Acceptance机器理论：关于算法数据处理的大众认知推动推荐接受度
deleteJournal of Interactive Marketing
IF7.8
delete2026-01-29
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PREAI
deleteAlcheikh Edmond Kozah; Ana Valenzuela
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Managing Firm Social Media Communications Around Fast-Paced Product Launches围绕快速产品发布管理企业社交媒体沟通
deleteJournal of Interactive Marketing
IF7.8
delete2026-01-19
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PREAI
deleteOlga Ungureanu; Rutger van Oest; Koen Pauwels
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Navigating a Changing Privacy Landscape: The Effect of Data Requests on the Acquisition, Retention, and Deletion of Consumers’ Information在变化的隐私环境中导航：数据请求对消费者信息获取、保留和删除的影响
deleteJournal of Interactive Marketing
IF7.8
delete2026-01-13
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deleteOAAI
deleteSmriti Kumar; Elizabeth G. Miller; George R. Milne
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Do Robots Serve Brands’ Socially Responsible Image? How Mixed Signals Shape Consumers’ Brand Preference and Engagement机器人是否有助于提升品牌的社会责任形象？混合信号如何塑造消费者的品牌偏好和参与度
deleteJournal of Interactive Marketing
IF7.8
delete2025-12-25
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PREAI
deleteMarina Puzakova; Amir Grinstein; Marc Becker
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Strategic Analysis of the Emerging S2b2C Model新兴S2b2C模式战略分析
deleteJournal of Interactive Marketing
IF7.8
delete2025-12-18
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PREAI
deleteXiaohan Zhou; Xing Zhang; Wen Diao; Jianghua Zhang
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Brand and Product Presentation in Voice Shopping: Investigating the Effects of Message-Design Adaptations语音购物中的品牌和产品呈现：探究信息设计适应性的影响
deleteJournal of Interactive Marketing
IF7.8
delete2025-12-14
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deleteOAAI
deleteLea Sollfrank; Sophie Feldner; Ju-Young Kim
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How Much Self-Referencing Is Enough自我指涉的程度应达到何种界限？
deleteJournal of Interactive Marketing
IF7.8
delete2025-12-08
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PREAI
deleteSunil Kumar Singh
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Engagement with Social Media Sexual Health Communities: Motivations and Outcomes of Community Engagement by Consumers with Different Sexual Preferences参与社交媒体性健康社群：不同性取向消费者的社群参与动机与结果
deleteJournal of Interactive Marketing
IF7.8
delete2025-12-08
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PREAI
deleteHao Du; Raffaele Filieri; Saurabh Bhattacharya
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EXPRESS: AI-Assisted Shopping on Voice Assistants: The Efficiency-Autonomy Consumer Decision Trade-OffEXPRESS：语音助手上的AI辅助购物：效率-自主消费者决策的权衡
deleteJournal of Interactive Marketing
IF7.8
delete2025-11-12
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PREAI
deleteAlex Mari; Andreina Mandelli; René Algesheimer
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EXPRESS: Uncomfortably Yours: When Personalization Repels CustomersEXPRESS：你的个性化让我不适：当个性化令顾客反感时
deleteJournal of Interactive Marketing
IF7.8
delete2025-11-04
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PREAI
deleteJohn J. Yi; Caleb Warren
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Including Subjective Language or Not? How Product Recommendation Language Shapes Influencers' Impact是否包含主观性语言？产品推荐语言如何塑造影响者的影响力
deleteJournal of Interactive Marketing
IF7.8
delete2025-10-21
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PREAI
deleteKesheng Xie; Mingli Zhang; Shensheng Cai; Yu Wang
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