James A. Narus - Publications, H-index & Citations

James A. Narus

wake forest university

26H指数

66论文数

1.4W被引数

收录论文 7

发表时间

From transactions to journeys and beyond: The evolution of B2B buying process modeling

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2019-11-01

PREAI

Steward, Michelle D.; Narus, James A.; Roehm, Michelle L.; Ritz, Wendy

Supplier Development Responsibility and NPD Project Outcomes: The Roles of Monetary Quantification of Differences and Supporting-Detail Gathering

JOURNAL OF PRODUCT INNOVATION MANAGEMENT

IF8

2012-10-15

PREAI

Wynstra, Finn; Anderson, James C.; Narus, James A.; Wouters, Marc

Improving sourcing decisions in NPD projects: Monetary quantification of points of difference

JOURNAL OF OPERATIONS MANAGEMENT

IF10.4

2008-07-17

PREAI

Wouters, Marc; Anderson, James C.; Narus, James A.; Wynstra, Finn

PARTNERING AS A FOCUSED MARKET STRATEGY

CALIFORNIA MANAGEMENT REVIEW

IF7.3

1991-04-01

240

PREAI

ANDERSON, JC; NARUS, JA

DISTRIBUTOR CONTRIBUTIONS TO PARTNERSHIPS WITH MANUFACTURERS

BUSINESS HORIZONS

IF7

1987-09-01

PREAI

NARUS, JA; ANDERSON, JC

COMPUTER USAGE IN DISTRIBUTOR MARKETING

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

1987-02-01

PREAI

NARUS, JA; GUIMARAES, T

INDUSTRIAL DISTRIBUTOR SELLING - THE ROLES OF OUTSIDE AND INSIDE SALES

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

1986-02-01

PREAI

NARUS, JA; ANDERSON, JC

研究方向