Michelle L. Roehm - Publications, H-index & Citations

Michelle L. Roehm

wake forest university

18H指数

48论文数

2.3K被引数

收录论文 11

发表时间

From transactions to journeys and beyond: The evolution of B2B buying process modeling

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2019-11-01

PREAI

Steward, Michelle D.; Narus, James A.; Roehm, Michelle L.; Ritz, Wendy

Using advertising alignment to improve product placement effects on product choice: The power of facilitating analogies

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2019-05-08

PREAI

Roehm, Harper A., Jr.; Roehm, Michelle L.

Consumer responses to parodic ads

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2013-07-24

PREAI

Roehm, Michelle L.; Roehm, Harper A., Jr.

The Relationship Between Packaging Uniformity and Variety Seeking

PSYCHOLOGY & MARKETING

IF9.1

2012-08-07

PREAI

Roehm, Michelle L.; Roehm, Harper A., Jr.

The influence of redemption time frame on responses to incentives

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2010-06-16

PREAI

Roehm, Michelle L.; Roehm, Harper A., Jr.

Strategies to offset performance failures: The role of brand equity

JOURNAL OF RETAILING

IF10.2

2008-06-01

161

PREAI

Brady, Michael K.; Cronin, J. Joseph, Jr.; Fox, Gavin L.; Roehm, Michelle L.

Can brand encounters inspire flashbulb memories?

PSYCHOLOGY & MARKETING

IF9.1

2006-11-29

PREAI

Roehm, Harper A., Jr.; Roehm, Michelle L.

Revisiting the effect of positive mood on variety seeking

JOURNAL OF CONSUMER RESEARCH

IF6.4

2005-09-01

PREAI

Roehm, HA; Roehm, ML

Plugs versus placements: A comparison of alternatives for within-program brand exposure

PSYCHOLOGY & MARKETING

IF9.1

2003-12-23

PREAI

Roehm, ML; Roehm, HA; Boone, DS

Designing loyalty-building programs for packaged goods brands

JOURNAL OF MARKETING RESEARCH

IF5

2002-05-01

129

PREAI

Roehm, ML; Pullins, EB; Roehm, HA

The moderating effect of knowledge and resources on the persuasive impact of analogies

JOURNAL OF CONSUMER RESEARCH

IF6.4

2001-09-01

132

PREAI

Roehm, ML; Sternthal, B

研究方向