Ana Isabel Rodríguez Escudero

Universidad de Valladolid

22H指数

147论文数

2.0K被引数

收录论文 8

发表时间

Walking on the tightrope: Unveiling the addictive power of hedonic motivations and marketing stimuli 走钢丝：揭示享乐动机和营销刺激的成瘾力量

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2025-07-01

PREAI

Heredero, Laura Carmen; Camarero, Carmen; Rodriguez-Escudero, Ana Isabel

Minimizing the negative impact of brand deletion

MARKETING INTELLIGENCE & PLANNING

IF5.4

2023-07-19

OAAI

Temprano-Garcia, Victor; Rodriguez-Escudero, Ana Isabel; Rodriguez-Pinto, Javier

The impact of social capital on entrepreneurial intention and its antecedents: Differences between social capital online and offline

BRQ-BUSINESS RESEARCH QUARTERLY

IF3.4

2021-12-16

OAAI

Perez Fernandez, Hector; Rodriguez Escudero, Ana Isabel; Martin Cruz, Natalia; Delgado Garcia, Juan Bautista

Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation

JOURNAL OF BRAND MANAGEMENT

IF4.1

2019-10-15

PREAI

Temprano-Garcia, Victor; Isabel Rodriguez-Escudero, Ana; Rodriguez-Pinto, Javier

Benefits from the standardisation of the complaint management system

TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE

IF4.8

2019-06-28

OAAI

Phabmixay, Chanthaly S.; Isabel Rodriguez-Escudero, Ana; Rodriguez-Pinto, Javier

Organizational antecedents to designing a comprehensive complaint management system

JOURNAL OF MANAGEMENT & ORGANIZATION

IF2.8

2018-12-26

OAAI

S.Phabmixay, Chanthaly; Rodriguez-Escudero, Ana, I; Rodriguez-Pinto, Javier

Effects of Collaborative Communication on NPD Collaboration Results: Two Routes of Influence

JOURNAL OF PRODUCT INNOVATION MANAGEMENT

IF8

2017-04-19

PREAI

Pemartin, Maria; Rodriguez-Escudero, Ana I.; Munuera-Aleman, Jose Luis

Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes

JOURNAL OF PRODUCT INNOVATION MANAGEMENT

IF8

2009-07-13

342

PREAI

Carbonell, Pilar; Rodriguez-Escudero, Ana I.; Pujari, Devashish

研究方向