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C

Costel Iliuţă Negricea

Bucharest University of Economic Studies

11H指数
73论文数
512被引数
收录论文 3
发表时间
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Is Generation Y in China prone to buy green products? Integrating Confucianism in a VAB-TPB model to explain中国Y世代是否倾向于购买绿色产品？整合儒家思想于VAB-TPB模型以解释
errJOURNAL OF CLEANER PRODUCTION
IF10
err2025-02-01
err1
PREAI
errLiu, Yang; Fam, Kim-Shyan; Avram, Emanuela; Negricea, Costel
err分享
err收藏
Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania
errSUSTAINABILITY
IF3.3
err2019-01-23
err38
errOAAI
errDuffett, Rodney; Petrosanu, Dana-Mihaela; Negricea, Iliuta-Costel; Edu, Tudor
err分享
err收藏
A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa
errSUSTAINABILITY
IF3.3
err2018-10-18
err23
errOAAI
errDuffett, Rodney; Edu, Tudor; Haydam, Norbert; Negricea, Iliuta-Costel; Zaharia, Rodica
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
杨
杨柳 (Yang Liu)
H 指数: 29 · 论文数: 170
R
Rodney Graeme Duffett
H 指数: 15 · 论文数: 72
T
Tudor Edu
H 指数: 11 · 论文数: 57
R
Rodica Milena Zaharia
H 指数: 11 · 论文数: 61
D
Dana-Mihaela Petroșanu
H 指数: 10 · 论文数: 23
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