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R

Rodney Graeme Duffett

Cape Peninsula University of Technology

15H指数
72论文数
1.6K被引数
收录论文 14
发表时间
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Modeling emoji online marketing on websites among young consumers: the moderation effect of age研究网站中针对年轻消费者的网络营销表情符号建模：年龄的调节效应
errFUTURE BUSINESS JOURNAL
IF2.7
err2025-04-28
err0
errOAAI
errMaraule, Mihlali; Duffett, Rodney; Edu, Tudor
err分享
err收藏
Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach
errINTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
IF2.7
err2024-08-15
err0
PREAI
errMarthinus, Justin; Duffett, Rodney Graeme; Knott, Brendon
err分享
err收藏
Assessing antecedents of Google shopping ads intention to purchase: a multigroup analysis of generation Y and Z
errYOUNG CONSUMERS
IF5
err2024-04-30
err4
errOAAI
errDuffett, Rodney Graeme; Charles, Jaydi Rejuan
err分享
err收藏
Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communicationsZ世代消费者对数字营销传播中表情符号的客户参与度和购买意向态度
errYOUNG CONSUMERS
IF5
err2024-02-26
err6
errOAAI
errDuffett, Rodney Graeme; Maraule, Mihlali
err分享
err收藏
Modeling a New Supplier Preference Paradigm: A Business-to-Business and African Developing Economy Context
errSUSTAINABILITY
IF3.3
err2022-12-27
err0
errOAAI
errDuffett, Rodney; Wakeham, Myles
err分享
err收藏
A Framework for a Generic Retail Charter: A Guide towards Sustainability and Stakeholder Support
errSUSTAINABILITY
IF3.3
err2022-11-28
err0
errOAAI
errVenter, Petrus; Duffett, Rodney
err分享
err收藏
Modeling Mobile Commerce Applications' Antecedents of Customer Satisfaction among Millennials: An Extended TAM Perspective
errSUSTAINABILITY
IF3.3
err2021-05-26
err44
errOAAI
errNgubelanga, Atandile; Duffett, Rodney
err分享
err收藏
The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers
errSUSTAINABILITY
IF3.3
err2020-06-22
err58
errOAAI
errDuffett, Rodney
err分享
err收藏
Environmental Factors and Stakeholders Influence on Professional Sport Organisations Engagement in Sustainable Corporate Social Responsibility: A South African Perspective
errSUSTAINABILITY
IF3.3
err2020-06-02
err21
errOAAI
errMoyo, Talent; Duffett, Rodney; Knott, Brendon
err分享
err收藏
Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania
errSUSTAINABILITY
IF3.3
err2019-01-23
err38
errOAAI
errDuffett, Rodney; Petrosanu, Dana-Mihaela; Negricea, Iliuta-Costel; Edu, Tudor
err分享
err收藏
A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa
errSUSTAINABILITY
IF3.3
err2018-10-18
err23
errOAAI
errDuffett, Rodney; Edu, Tudor; Haydam, Norbert; Negricea, Iliuta-Costel; Zaharia, Rodica
err分享
err收藏
Shopping list development and use of advertisements' pre-store food-buying practices within different socio-economic status areas in South Africa
errBRITISH FOOD JOURNAL
IF4.2
err2017-12-04
err3
errOAAI
errDuffett, Rodney Graeme; Foster, Crystal
err分享
err收藏
Facebook advertising's influence on intention-to-purchase and purchase amongst MillennialsFacebook广告对千禧一代购买意向和购买的影响
errINTERNET RESEARCH
IF6.8
err2015-08-03
err208
errOAAI
errDuffett, Rodney Graeme
err分享
err收藏
The influence of Facebook advertising on cognitive attitudes amid Generation Y
errelectronic commerce research and applications
IF4.7
err2015-01-30
err68
errOAAI
errDuffett, Rodney Graeme
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
B
Brendon Knott
H 指数: 14 · 论文数: 64
T
Tudor Edu
H 指数: 11 · 论文数: 57
R
Rodica Milena Zaharia
H 指数: 11 · 论文数: 61
C
Costel Iliuţă Negricea
H 指数: 11 · 论文数: 73
D
Dana-Mihaela Petroșanu
H 指数: 10 · 论文数: 23
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