James D. Gill - Publications, H-index & Citations | 科言猫

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James D. Gill

机构信息待补充

8H指数

14论文数

1.5K被引数

收录论文 1

发表时间

INFLUENCE OF INVOLVEMENT, COMMITMENT AND FAMILIARITY ON BRAND BELIEFS AND ATTITUDES OF VIEWERS EXPOSED TO ALTERNATIVE AD CLAIM STRATEGIES

JOURNAL OF ADVERTISING

IF7

1988-06-01

43

PREAI

GILL, JD; GROSSBART, S; LACZNIAK, RN

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