未登录

F

Fengyi Deng

chongqing technology and business university

H指数:7

被引数:309

个人简介

暂无内容

教育背景

暂无内容

工作经历

暂无内容

荣誉奖项

暂无内容

AI disclosure and advertising effectiveness: The uncanny valley of mind and the buffering role of brand strength

AI披露与广告效果：心智诡异谷与品牌强度的缓冲作用

Journal of Retailing and Consumer Services

IF13.1

2026-07-200

PRE

Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2024-09-015

PRE

The effects of residential mobility on consumers' preference for paradox brands

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2024-05-010

PRE

Better or different? How mimicry by social groups shapes consumers' preference for differentiated brands

JOURNAL OF BRAND MANAGEMENT

IF4.1

2024-03-122

PRE

The influence mechanism of travel livestreaming's (TLS) characteristics on users' tourism well-being

CURRENT ISSUES IN TOURISM

IF4.6

2024-02-212

PRE

Influence mechanism of consumers' characteristics on impulsive purchase in E-commerce livestream marketing

COMPUTERS IN HUMAN BEHAVIOR

IF8.9

2023-11-0116

PRE

How does ad relevance affect consumers? attitudes toward personalized advertisements and social media platforms? The role of information co-ownership, vulnerability, and privacy cynicism

广告相关性如何影响消费者？对个性化广告和社交媒体平台的态度？信息共同所有权、脆弱性和隐私犬儒主义的作用

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2023-07-014

PRE

Effects of human versus virtual human influencers on the appearance anxiety of social media users

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2023-03-0159

PRE

Consumers' Trust in Persuasion: Objective Versus Biased Elaboration Likelihood in China's E-Commerce Advertising

JOURNALISM & MASS COMMUNICATION QUARTERLY

IF3.6

2021-12-165

PRE