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Yang Sun

Shandong Women's University

13H指数
50论文数
563被引数
收录论文 10
发表时间
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Case-based models of students time perspective and perceived course values influence on marketing course selection: A fuzzy-set QCA approach基于案例的学生时间观和感知课程价值对市场营销课程选择的影响：一种模糊集QCA方法
errinternational journal of information management
IF0
err2025-07-07
err0
PREAI
errYang Sun
err分享
err收藏
The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2024-08-05
err0
PREAI
errSun, Yang; Ding, Wenmei; Wang, Xuhui; Ren, Xiaoxue; Purwanegara, Mustika Sufiati
err分享
err收藏
Impact of internet celebrities' short videos on audiences' visit intentions: Is beauty power?
errHUMANITIES & SOCIAL SCIENCES COMMUNICATIONS
IF3.6
err2024-03-09
err3
errOAAI
errLi, Peng; Sun, Yang
err分享
err收藏
When does supportive climate fail to support frontline employees in service recovery? A complexity theory perspective
errJOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT
IF7.8
err2022-06-01
err3
PREAI
errZhang, Mo; Ren, Shengce; Sun, Yang; Geng, Ruoqi
err分享
err收藏
The effect of consumer resistance to innovation on innovation adoption: the moderating role of customer loyalty消费者创新阻力对创新采纳的影响: 顾客忠诚的调节作用
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2021-11-30
err11
PREAI
errSun, Yang; Ding, Wenmei; Weng, Chen; Cheah, Isaac; Cai, Helen Huifen
err分享
err收藏
Case based models of the relationship between consumer resistance to innovation and customer churn
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-07-01
err26
PREAI
errSun, Yang
err分享
err收藏
Towards a Sustainable Society through Emerging Mobility Services: A Case of Autonomous Buses
errSUSTAINABILITY
IF3.3
err2020-11-04
err10
errOAAI
errChinen, Kenichiro; Sun, Yang; Matsumoto, Mitsutaka; Chun, Yoon-Young
err分享
err收藏
Innovative research methodologies in marketing research
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2020-06-19
err3
errOAAI
errSun, Yang; Cheah, Isaac; Sung, Billy; Lee, Eun-Ju
err分享
err收藏
Advantage of low quality in short life cycle products
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2019-10-02
err12
errOAAI
errSun, Yang; Cai, Helen Huifen; Su, Rui; Shen, Qianhui
err分享
err收藏
Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women's attitudes toward luxury advertising
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2019-09-11
err7
PREAI
errYin, Cheng-Yue; Bi, Nan; Poon, Patrick; Sun, Yang
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
E
Eun‐Ju Lee
H 指数: 38 · 论文数: 223
B
Billy Sung
H 指数: 27 · 论文数: 136
M
Mitsutaka Matsumoto
H 指数: 25 · 论文数: 147
I
Isaac Cheah
H 指数: 20 · 论文数: 102
X
Xuhui Wang
H 指数: 18 · 论文数: 82
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