Bruno Godey - Publications, H-index & Citations

Bruno Godey

neoma business school

14H指数

58论文数

2.4K被引数

收录论文 4

发表时间

Customer engagement and performance in social media: a managerial perspective

ELECTRONIC MARKETS

IF6.8

2021-01-06

PREAI

Boujena, Othman; Ulrich, Isabelle; Manthiou, Aikaterini; Godey, Bruno

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

JOURNAL OF BUSINESS RESEARCH

IF9.8

2016-12-01

699

PREAI

Godey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; Rokka, Joonas; Aiello, Gaetano; Donvito, Raffaele; Singh, Rahul

What is the Value of Luxury? A Cross-Cultural Consumer Perspective

PSYCHOLOGY & MARKETING

IF9.1

2012-11-12

199

PREAI

Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane; Strehlau, Suzane; Godey, Bruno; Pederzoli, Daniele; Neulinger, Agnes; Dave, Kartik; Aiello, Gaetano; Donvito, Raffaele; Taro, Koyama; Taborecka-Petrovicova, Janka; Rodriguez Santos, Carmen; Jung, Jaehee; Oh, Hyunjoo

Brand and country-of-origin effect on consumers' decision to purchase luxury products

JOURNAL OF BUSINESS RESEARCH

IF9.8

2012-10-01

202

PREAI

Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; Donvito, Raffaele; Chan, Priscilla; Oh, Hyunjoo; Singh, Rahul; Skorobogatykh, Irina I.; Tsuchiya, Junji; Weitz, Bart

研究方向