Helena Martins Gonçalves

Universidade de Lisboa

15H指数

30论文数

2.0K被引数

收录论文 17

发表时间

Do Emotions Influence Buying Frequency and Word-of-Mouth in Online Shopping? The Role of Shopping Well-Being and a Loyal Decision-Making Style 情感是否影响在线购物的购买频率和口碑传播？购物幸福感与忠诚决策风格的作用

PSYCHOLOGY & MARKETING

IF9.1

2025-11-01

OAAI

Miranda, Sandra; Santos, Susana; Goncalves, Helena Martins

Consumer decision journey: Mapping with real-time longitudinal online and offline touchpoint data

EUROPEAN MANAGEMENT JOURNAL

IF7.3

2024-06-01

PREAI

Santos, Susana; Goncalves, Helena Martins

Deriving value from branded mobile apps: Exploring the role of brand satisfaction, age, and value-in-use subdimensions

PSYCHOLOGY & MARKETING

IF9.1

2023-11-27

PREAI

Santos, Susana; Goncalves, Helena Martins; Mendes, Rita; Goncalves, Vitor

Social media engagement and real-time marketing: Using net-effects and set-theoretic approaches to understand audience and content-related effects

PSYCHOLOGY & MARKETING

IF9.1

2022-11-22

OAAI

Santos, Susana; Goncalves, Helena Martins; Teles, Mericia

The consumer decision journey: A literature review of the foundational models and theories and a future perspective

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE

IF13.3

2021-12-01

PREAI

Santos, Susana; Goncalves, Helena Martins

Information searching in the mobile environment: Differences in involvement dimensions among product categories

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE

IF13.3

2021-01-01

PREAI

Santos, Susana; Goncalves, Helena Martins

Determinants of users' continuance intention toward digital innovations: Are late adopters different?

JOURNAL OF BUSINESS RESEARCH

IF9.8

2020-07-01

OAAI

Jahanmir, Sara F.; Silva, Graca Miranda; Gomes, Paulo J.; Goncalves, Helena Martins

Multichannel consumer behaviors in the mobile environment: Using fsQCA and discriminant analysis to understand webrooming motivations

JOURNAL OF BUSINESS RESEARCH

IF9.8

2019-08-01

OAAI

Santos, Susana; Goncalves, Helena Martins

Motivations for posting online reviews in the hotel industry

PSYCHOLOGY & MARKETING

IF9.1

2018-08-16

OAAI

Goncalves, Helena Martins; Silva, Graca Miranda; Martins, Telma Gomes

The role role of motivations and involvement in wine tourists' intention to return: SEM and fsQCA findings

JOURNAL OF BUSINESS RESEARCH

IF9.8

2018-08-01

110

OAAI

Afonso, Carolina; Silva, Graca Miranda; Goncalves, Helena Martins; Duarte, Margarida

The Role of Qualitative Research in Current Digital Social Media: Issues and AspectsAn Introduction

PSYCHOLOGY & MARKETING

IF9.1

2016-11-11

PREAI

Goncalves, Helena Martins; Rey-Marti, Andrea; Roig-Tierno, Norat; Miles, Morgan P.

Causal recipes for customer loyalty to travel agencies: Differences between online and offline customers

JOURNAL OF BUSINESS RESEARCH

IF9.8

2016-11-01

OAAI

Silva, Graca Miranda; Goncalves, Helena Martins

Green buying behavior and the theory of consumption values: A fuzzy-set approach 绿色购买行为和消费价值理论: 模糊集方法

JOURNAL OF BUSINESS RESEARCH

IF9.8

2016-04-01

235

OAAI

Goncalves, Helena Martins; Lourenco, Tiago Ferreira; Silva, Graca Miranda

Customer loyalty through social networks: Lessons from Zara Facebook

BUSINESS HORIZONS

IF7

2014-11-01

121

OAAI

Gamboa, Ana Margarida; Goncalves, Helena Martins

Social value and organizational performance in non-profit social organizations: Social entrepreneurship, leadership, and socioeconomic Context effects

JOURNAL OF BUSINESS RESEARCH

IF9.8

2013-10-01

149

PREAI

Augusta Felicio, J.; Goncalves, Helena Martins; Goncalves, Vitor da Conceicao

The customer satisfaction-customer loyalty relationship Reassessing customer and relational characteristics moderating effects

MANAGEMENT DECISION

IF5.1

2012-10-12

OAAI

Goncalves, Helena Martins; Sampaio, Patricia

Re-examining green purchase behaviour and the green consumer profile: new evidences 重新审视绿色购买行为和绿色消费者概况: 新证据

MANAGEMENT DECISION

IF5.1

2012-05-25

393

OAAI

Akehurst, Gary; Afonso, Carolina; Goncalves, Helena Martins

研究方向