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M
Marzena Nieroda
university of london
6
H指数
48
论文数
169
被引数
0
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5
发表时间
发表时间
IF
被引数
Decoding visual influence: how aesthetic, ergonomic, functional, and hedonic cues in casual smartwatch photos shape use intentions
BEHAVIOUR & INFORMATION TECHNOLOGY
IF
3.1
2025-11-01
0
PRE
AI
Cui, Charles Chi; Mrad, Mona; Solomon, Michael R.; Nieroda, Marzena
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收藏
Women's expectations for system support for a healthy menopausal transition: A pilot study
MATURITAS
IF
3.6
2024-12-01
0
OA
AI
Nieroda, Marzena; Posso, Dania; Seckam, Abdul
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Can dissimilarity in product category be an opportunity for cross-gender brand extension?
JOURNAL OF BUSINESS RESEARCH
IF
9.8
2021-10-01
10
OA
AI
Yuen, Tsunwai Wesley; Nieroda, Marzena; He, Hongwei; Park, Yunseul
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Becoming a more attractive supplier by managing references - The case of small and medium-sized enterprises in a digitally enhanced business environment
INDUSTRIAL MARKETING MANAGEMENT
IF
7.5
2020-01-01
23
OA
AI
Toth, Zsofia; Nieroda, Marzena E.; Koles, Bernadett
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How do consumers think about hybrid products? Computer wearables have an identity problem
JOURNAL OF BUSINESS RESEARCH
IF
9.8
2018-08-01
43
OA
AI
Nieroda, Marzena E.; Mrad, Mona; Solomon, Michael R.
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研究方向
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合作学者
合作期刊
M
Michael R. Solomon
H 指数: 33 · 论文数: 97
H
Hongwei He
H 指数: 32 · 论文数: 87
C
Charles Cui
H 指数: 19 · 论文数: 76
M
Michael R. Solomón
H 指数: 18 · 论文数: 37
B
Bernadett Köles
H 指数: 18 · 论文数: 49
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