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B

Bernadett Köles

SKEMA Business School and Université Côte d'Azur

18H指数
49论文数
1.8K被引数
收录论文 17
发表时间
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‘To Share or Not to Share’? Informational Privacy Paradox“分享还是不分享”？信息隐私悖论
errInternational Journal of Consumer Studies
IF7.6
err2026-01-29
err0
PREAI
errBijay Prasad Kushwaha; Justin Paul; Bernadett Koles
err分享
err收藏
Reimagining Human-AI Relationships: A Positive Future for Chatbots, Social AI, and the Phygital Self重塑人机关系：聊天机器人、社会人工智能与物理数字自我的积极未来
errJournal of Macromarketing
IF2.3
err2025-12-08
err0
PREAI
errAaron Ahuvia; Petter Bae Brandtzaeg; Bernadett Koles; Margherita Pagani; Arvind Malhotra; Elif Izberk-Bilgin; Silvia Cacho-Elizondo; Mainak Sarkar; Russell Belk
err分享
err收藏
Revisiting Social Comparison Theory in Offline and Online Contexts重新审视线下和线上情境中的社会比较理论
errPsychology & Marketing
IF9.1
err2025-11-04
err0
PREAI
errBernadett Koles; Kishore Gopalakrishna Pillai; Peter Nagy; David M. Gligor; Sıddık Bozkurt
err分享
err收藏
Virtual influencers: Definition and future research directions虚拟影响者：定义和未来研究方向
errJournal of Business Research
IF9.8
err2025-08-18
err0
errOAAI
errAlice Audrezet; Bernadett Koles; Julie Guidry Moulard; Nisreen Ameen; Brad McKenna
err分享
err收藏
Neuromarketing and the Marketing Mix: An Integrative Review and Future Research Agenda Using the TMC Approach神经营销与营销组合：基于TMC方法的分析综述与未来研究议程
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2025-05-18
err0
PREAI
errBansal, Sanchita; Nangia, Priya; Koles, Bernadett
err分享
err收藏
How Players Make Use of Cosmetic Items in Video Games: A Persona Approach
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2025-04-01
err0
PREAI
errKoles, Bernadett; Nagy, Peter; Vollet, Gauthier
err分享
err收藏
Advertising in the metaverse and its implications for brands and society: A multi-stakeholder perspective
errTECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF13.3
err2024-12-01
err0
PREAI
errDoligalski, Tymoteusz; Sarna, Nikodem; Koles, Bernadett; Siejka, Aneta; Kozielski, Robert
err分享
err收藏
The authentic virtual influencer: Authenticity manifestations in the metaverse
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2024-01-01
err46
errOAAI
errKoles, Bernadett; Audrezet, Alice; Moulard, Julie Guidry; Ameen, Nisreen; McKenna, Brad
err分享
err收藏
Theory generation from literature reviews: A methodological guidance文献综述的理论生成: 一种方法论指导
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2022-09-16
err18
PREAI
errTsiotsou, Rodoula H.; Koles, Bernadett; Paul, Justin; Correia Loureiro, Sandra Maria
err分享
err收藏
The role of brand experience, brand resonance and brand trust in luxury consumption品牌体验、品牌共鸣与品牌信任在奢侈品消费中的作用
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2022-05-01
err50
PREAI
errHusain, Rehan; Paul, Justin; Koles, Bernadett
err分享
err收藏
Digital object attachment
errCURRENT OPINION IN PSYCHOLOGY
IF6.9
err2021-06-01
err26
PREAI
errKoles, Bernadett; Nagy, Peter
err分享
err收藏
Consumer decision-making in omnichannel retailing: Literature review and future research agenda全渠道零售中的消费者决策: 文献综述和未来研究议程
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2020-10-21
err230
PREAI
errMishra, Ruchi; Singh, Rajesh Kumar; Koles, Bernadett
err分享
err收藏
Becoming a more attractive supplier by managing references - The case of small and medium-sized enterprises in a digitally enhanced business environment
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-01-01
err23
errOAAI
errToth, Zsofia; Nieroda, Marzena E.; Koles, Bernadett
err分享
err收藏
'All you need is brand love': a critical review and comprehensive conceptual framework for brand love“你所需要的只是品牌爱”: 品牌爱的批判性回顾和全面的概念框架
errhospitality marketing management
IF3
err2019-02-07
err119
errOAAI
errPalusuk, Narissara; Koles, Bernadett; Hasan, Rajibul
err分享
err收藏
Compensatory consumption and consumer compromises: a state-of-the-art review
errhospitality marketing management
IF3
err2017-09-21
err81
errOAAI
errKoles, Bernadett; Wells, Victoria; Tadajewski, Mark
err分享
err收藏
My Avatar and Her Beloved Possession: Characteristics of Attachment to Virtual Objects
errPSYCHOLOGY & MARKETING
IF9.1
err2014-10-28
err33
PREAI
errNagy, Peter; Koles, Bernadett
err分享
err收藏
Virtual worlds as digital workplaces: Conceptualizing the affordances of virtual worlds to expand the social and professional spheres in organizations
errannual review of organizational psychology and organizational behavior
IF7.1
err2013-10-22
err17
PREAI
errKoles, Bernadett; Nagy, Peter
err分享
err收藏

研究方向

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H 指数: 55 · 论文数: 526
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Rajesh Kumar Singh
H 指数: 49 · 论文数: 213
A
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H 指数: 40 · 论文数: 124
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