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Rokka, Joonas

emlyon business school

0H指数
7论文数
0被引数
收录论文 3
发表时间
Dynamics of convivial affective atmospheres
err2023-07-01
err5
errOAAI
errRokka, Joonas; Auriacombe, Brigitte; Arnould, Eric; Sitz, Lionel
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Strategic approaches to augmented reality deployment by luxury brands
err2021-11-01
err59
errOAAI
errJavornik, Ana; Duffy, Katherine; Rokka, Joonas; Scholz, Joachim; Nobbs, Karinna; Motala, Anisa; Goldenberg, Adriana
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Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
err2016-12-01
err699
PREAI
errGodey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; Rokka, Joonas; Aiello, Gaetano; Donvito, Raffaele; Singh, Rahul
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