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Yi-Ru Regina Chen

hong kong baptist university

19H指数
52论文数
1.8K被引数
收录论文 18
发表时间
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Conceptualizing and measuring employee-centric purpose communication: Scale development, validation, and impacts on purpose implementation and outcomes概念化并测量以员工为中心的使命沟通：量表开发、验证及其对使命实施和结果的影响
errPublic Relations Review
IF3.4
err2026-05-13
err0
errOAAI
errYi-Ru Regina Chen; Yufan Sunny Qin; Chun-Ju Flora Hung-Baesecke
err分享
err收藏
Strategic communication to motivate corporate volunteering participation among Chinese employees: a comparison of state-owned and private enterprises for social impact
errJournal of Communication Management
IF2.1
err2025-06-27
err0
PREAI
errMinqin Ma; Yi-Ru Regina Chen
err分享
err收藏
How organizational shared purpose and communication enhance the good health and wellbeing in ageing societies: Toward a typology of public relations' role in the SDGs组织共同目标和沟通如何促进老龄化社会的健康与福祉：公共关系在SDGs中角色的类型学研究
errPUBLIC RELATIONS REVIEW
IF3.4
err2025-06-04
err0
PREAI
errChun-Ju Flora Hung-Baesecke; Yi-Ru Regina Chen; Maureen Taylor
err分享
err收藏
When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics? perceived influencer characteristics and leadership
errPUBLIC RELATIONS REVIEW
IF3.4
err2023-03-01
err8
PREAI
errChen, Yi-Ru Regina; Hung-Baesecke, Chun-Ju Flora; Cheng, Yang
err分享
err收藏
How brand-stakeholder dialogue drives brand-hosted community engagement on social media: A mixed-methods approach
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2022-06-01
err15
PREAI
errZhao, Xinyan; Chen, Yi-Ru Regina
err分享
err收藏
Social Media Influencer Effects on CSR Communication: The Role of Influencer Leadership in Opinion and Taste
errINTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION
IF3.1
err2021-07-28
err17
PREAI
errCheng, Yang; Hung-Baesecke, Chun-Ju Flora; Chen, Yi-Ru Regina
err分享
err收藏
Digital dialogue in online brand communities: Examining the social network outcomes of brands' dialogue with Facebook users
errTELEMATICS AND INFORMATICS
IF8.3
err2021-03-01
err14
PREAI
errChen, Yi-Ru Regina; Zhao, Xinyan
err分享
err收藏
Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships
errcomputer science review
IF2.7
err2021-01-29
err29
PREAI
errCheng, Yang; Chen, Yi-Ru Regina; Hung-Baesecke, Chun-Ju Flora
err分享
err收藏
Moving forward the dialogic theory of public relations: Concepts, methods and applications of organization-public dialogue
errPUBLIC RELATIONS REVIEW
IF3.4
err2020-03-01
err30
PREAI
errChen, Yi-Ru Regina; Hung-Baesecke, Chun-Ju Flora; Chen, Xianhong
err分享
err收藏
Constructing positive public relations in China: Integrating public relations dimensions, dialogic theory of public relations and the Chinese philosophical thinking of Yin and Yang
errPUBLIC RELATIONS REVIEW
IF3.4
err2020-03-01
err6
PREAI
errChen, Xianhong; Hung-Baesecke, Chun-Ju Flora; Chen, Yi-Ru Regina
err分享
err收藏
The role of leadership in shared value creation from the public's perspective: A multi-continental study公众视角下领导力在共享价值创造中的作用: 一项多大陆研究
errPUBLIC RELATIONS REVIEW
IF3.4
err2020-03-01
err36
PREAI
errChen, Yi-Ru Regina; Hung-Baesecke, Chun-Ju Flora; Bowen, Shannon A.; Zerfass, Ansgar; Stacks, Don W.; Boyd, Ben
err分享
err收藏
Explicating trust and its relation to dialogue at a time of divided societies
errPUBLIC RELATIONS REVIEW
IF3.4
err2020-03-01
err18
PREAI
errHung-Baesecke, Chun-Ju Flora; Chen, Yi-Ru Regina
err分享
err收藏
Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China品牌手机媒体感知价值、消费者参与度、企业-消费者关系质量与购买意愿 -- 基于中国微信的研究
errPUBLIC RELATIONS REVIEW
IF3.4
err2017-12-01
err78
PREAI
errChen, Yi-Ru Regina
err分享
err收藏
Corporate social responsibility, media source preference, trust, and public engagement: The informed public's perspective
errPUBLIC RELATIONS REVIEW
IF3.4
err2016-11-01
err24
PREAI
errHung-Baesecke, Chun-Ju Flora; Chen, Yi-Ru Regina; Boyd, Ben
err分享
err收藏
Identifying Active Hot-Issue Communicators and Subgroup Identifiers: Examining the Situational Theory of Problem Solving
errJOURNALISM & MASS COMMUNICATION QUARTERLY
IF3.6
err2016-07-10
err75
PREAI
errChen, Yi-Ru Regina; Hung-Baesecke, Chun-Ju Flora; Kim, Jeong-Nam
err分享
err收藏
The Effect of Information Communication Technology Interventions on Reducing Social Isolation in the Elderly: A Systematic Review
errJOURNAL OF MEDICAL INTERNET RESEARCH
IF6
err2016-01-28
err510
errOAAI
errChen, Yi-Ru Regina; Schulz, Peter J.
err分享
err收藏
Exploring environmental scanning for China's government information: A government official's perspective
errPUBLIC RELATIONS REVIEW
IF3.4
err2013-12-01
err3
PREAI
errChen, Yi-Ru Regina
err分享
err收藏
Types and dimensions of organization-public relationships in greater China
errPUBLIC RELATIONS REVIEW
IF3.4
err2009-09-01
err27
PREAI
errHung, Chun-ju Flora; Chen, Yi-Ru Regina
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
P
Peter J. Schulz
H 指数: 60 · 论文数: 534
A
Ansgar Zerfaß
H 指数: 46 · 论文数: 299
M
Maureen Taylor
H 指数: 44 · 论文数: 173
J
Jeong‐Nam Kim
H 指数: 31 · 论文数: 153
Y
Yang Cheng
H 指数: 31 · 论文数: 159
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