Yi Cai - Publications, H-index & Citations | 科言猫

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Yi Cai

South China Agricultural University

8H指数

13论文数

238被引数

收录论文 5

发表时间

Does participation in e-commerce affect fruit farmers' awareness of green production: evidence from China

JOURNAL OF ENVIRONMENTAL PLANNING AND MANAGEMENT

IF3.6

2022-10-25

13

PREAI

Wang, Cuicui; Tong, Qingmeng; Xia, Chunping; Shi, Miaomiao; Cai, Yi

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Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers' brand perceptions and attitudes

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

IF11.6

2021-06-15

39

PREAI

He, Ai-Zhong; Cai, Yi; Cai, Ling; Zhang, Yu

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Impact of family income in early life on the financial independence of young adults: Evidence from a matched panel data

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2019-08-29

10

PREAI

Cui, Xu; Xiao, Jing Jian; Yi, Jingtao; Porto, Nilton; Cai, Yi

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Online shopping among Chinese consumers: an exploratory investigation of demographics and value orientation

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2011-01-27

29

PREAI

Wu, Lingfei; Cai, Yi; Liu, Dehuan

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Reference prices and consumers' feeling of regret: an investigation of consumers' use of an online price-bidding method

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2010-12-09

5

PREAI

Cai, Yi; Cude, Brenda

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