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Journal of Research in Interactive Marketing 封面图

Journal of Research in Interactive Marketing

IF11.6
论文数388
被引数3631
期刊论文 388
发表时间
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Identity awakening in digital marketing: how facial recognition interactions foster green consumption behavior数字营销中的身份觉醒：人脸识别互动如何促进绿色消费行为
deleteJournal of Research in Interactive Marketing
IF11.6
delete2026-06-02
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PREAI
deleteYu Jia; Xiaotong Liu; Jing Huang; Zhiwen Fan; Xiangyu Wang
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Editorial: The changing landscape of marketing research in the AI era: prospects and challenges编辑述评：人工智能时代市场营销研究领域的变革图景：前景与挑战
deleteJournal of Research in Interactive Marketing
IF11.6
delete2026-02-09
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PREAI
deleteCheng Lu Wang
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Consumer responses to privacy invasion: the role of regulatory environments and social expectations消费者对隐私侵犯的反应：监管环境和社会期望的作用
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-12-16
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PREAI
deleteMatt Hettche; Janina M. Schaumann; Dae-Hee Kim; Philipp Riehm; Michael J. Clayton
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Interactive signaling grouping strategies and long-tail effects in E-commerce platform contexts电子商务平台情境下的交互式信号分组策略和长尾效应
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IF11.6
delete2025-11-18
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PREAI
deleteXiaosong Dong; Xinyi Li; Xing Zhao
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When colors betray flavors: how external cues interactively shift novel products from search challenges to preferred choices当颜色背叛风味：外部线索如何交互式地将新产品从搜索挑战转变为偏好选择
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-11-10
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PREAI
deleteXiyu Guo; Chunchun Chen; Yuxin Zhao; Jingyi Jiang; Hongli Li; Jianping Huang
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Luo, L.; Xu, M.; Wan, F.; Long, F. Too Much of a Good Thing: Nonlinear Effect of Streamers’ Language Arousal on Viewer Engagement in Live Streaming. J. Res. Interact. Mark. 2026, 20, 925–943. [Google Scholar] [CrossRef] [Scilit]
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IF11.6
delete2025-11-06
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PREAI
deleteLijuan Luo; Meiling Xu; Fei Wan; Feiteng Long
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Automated interactions, authentic bonds? AI disclosure, consumer perceptions and loyalty dynamics on social media platforms自动化互动与真实联结？AI披露、消费者感知及忠诚度动态在社交媒体平台上的表现
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-10-31
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PREAI
deleteLiang Zhao; Zhi Chen; Yong Wang
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More than just a preview: how teaser videos shape consumer livestream watching through the mediating role of inspiration不仅仅是一种预览：预告片如何通过启发作用的调节影响消费者观看直播
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-10-28
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PREAI
deleteMinh Tu Tran Hoang; Bang Le; Linh Hoang Ho; Lien Kim; Thi Van Trang Tran
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The dramaturgy of interactive marketing: a conceptual framework for immersive consumer engagement
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-10-27
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PREAI
deleteKaidong Yu; Yixing Li
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Persuasive and substantive: the impact of matching charity advertising appeal with numeric format on individual donation intentions说服力与实质内容：匹配慈善广告诉求与数字格式对个人捐赠意愿的影响
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-10-21
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PREAI
deleteJunbao Wu; Xin Peng
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The infinite monkey theorem in AIGC advertising: matching effects between AI disclosure and advertising appeals on consumer advertising avoidance intentionAIGC广告中的无限猴子定理：AI披露与广告诉求对消费者广告回避意图的匹配效应
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-10-10
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PREAI
deleteChenyu Gu; Xiaoxia Li; Qian Xiang
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Laugh away the awkwardness: how chatbot humor can relieve embarrassment in sensitive retail interactions沈 X.; 黄 M. 用幽默化解尴尬：聊天机器人幽默如何缓解敏感零售互动中的尴尬。互动营销研究杂志，2025, 1, 1–17. [Google Scholar] [CrossRef]
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-10-09
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PREAI
deleteXiangdong Shen; Mingli Huang
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How relationship norms between consumers and micro-influencers shape endorsement effectiveness: the mediating role of persuasion knowledge消费者与微影响者之间的关系规范如何塑造代言效果：说服知识的中介作用
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IF11.6
delete2025-10-01
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PREAI
deleteRu Xu; Wenting Feng; Irina. Y. Yu; Dihui Chang
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Virtual influencers in interactive marketing: a state-of-art review and future research directions田, M.; 胡, H.; 陈, M. 互动营销中的虚拟影响者：现状综述与未来研究方向. 互动营销研究杂志, 2025, 1–18. [Google Scholar] [CrossRef]
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-09-26
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PREAI
deleteMin Tian; Haiqiang Hu; Meimei Chen
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When virtual anchors eclipse the product: how form realism draws attention away but increases purchase intention in live-streaming commerceYin, Y.; Xu, S. 当虚拟主播超越产品：直播电商中形式逼真度如何分散注意力但增加购买意向。J. Res. Interact. Mark. 2025, 1–17. [Google Scholar] [CrossRef]
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-09-24
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PREAI
deleteYuan Yin; Sihua Xu
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How do sequential message stimuli shape consumer confidence? A longitudinal perspective连续信息刺激如何塑造消费者信心？一个纵向视角
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-09-22
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PREAI
deleteDexin Kong; Hong-Youl Ha
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“Their posts attracted me!”: unveiling the effect of social media influencers’ attributes on relationship quality and purchase intention
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-09-19
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deleteOAAI
deleteBo Wang; Tat-Huei Cham; Ian Phau
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Emotional anthropomorphism of notifications and app engagement: does the usage frequency matter?通知的情感类人化和应用参与度：使用频率是否重要？
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-05-30
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PREAI
deleteYiling Li; Inseo Hwang; Jeonghye Choi
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“Annoy me, remember me”: navigating the dual effects and boundaries of inductive ads牛, Y.; 冯, Y.; 李, B.; 马, B. “烦我, 记住我”: 探索归纳式广告的双面效应与边界。交互营销研究杂志. 2025. [Google Scholar] [CrossRef]
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-04-28
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PREAI
deleteYixuan Niu; Yadi Feng; Bin Li; Baolong Ma
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Like, comment, and subscribe: investigating the effectiveness of digital engagement prompts
deleteJournal of Research in Interactive Marketing
IF11.6
delete2025-04-22
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PREAI
deleteJeffrey E. Anderson; Carlin A. Nguyen; Sidney Anderson
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