Chiu, Chih-Jen - Publications & Citations | 科言猫

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Chiu, Chih-Jen

national yunlin university science & technology

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The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation 企业社会责任对品牌绩效的影响: 行业品牌资产与企业声誉的中介作用

JOURNAL OF BUSINESS ETHICS

IF6.7

2010-02-04

551

PREAI

Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, Chin-Fang; Pai, Da-Chang

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