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A mixture model for Internet search-engine visits
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DOI：10.1509/jmkr.41.2.206.28672.png)
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摘要
En 中文
The authors extend the marketing literature on stochastic interpurchase-time models by allowing for purchase periodicities and unobserved heterogeneity in a proportional hazards mixture model. Their parsimonious framework builds on commonly used baseline hazard functions. They use the search-engine visits data to highlight the benefits of the proposed model.
Keyword:
HAZARD FUNCTION
DURATION DATA
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5
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2.6K
被引数:
2.9W
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分享收藏A METHOD FOR MINIMIZING THE IMPACT OF DISTRIBUTIONAL ASSUMPTIONS IN ECONOMETRIC-MODELS FOR DURATION DATA.png)
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