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Designing Graphs for Decision-Makers

delete2020-03-11
delete17
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OA
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Jeffrey M. Zacks *
S
Steven Franconeri
DOI:10.1177/2372732219893712delete
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摘要

摘要

En 中文
Data graphics can be a powerful aid to decision-making-if they are designed to mesh well with human vision and understanding. Perceiving data values can be more precise for some graphical types, such as a scatterplot, and less precise for others, such as a heatmap. The eye can extract some types of statistics from large arrays in an eyeblink, as quickly as recognizing an object or face. But perceiving some patterns in visualized numbers-particularly comparisons within a dataset-is slow and effortful, unfolding over a series of operations that are guided by attention and previous experience. Effective data graphics map important messages onto visual patterns that are easily extracted, likely to be attended, and as consistent as possible with the audience's previous experience. User-centered design methods, which rely on iteration and experimentation to improve a design, are critical tools for creating effective data visualizations.
Keyword:
graphs
vision
data visualization
user-centered design
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Policy Insights from the Behavioral and Brain Sciences
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2.3
论文数:
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被引数:
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washington university (wustl)
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Northwestern University
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